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CỤM TỪ ĐỒNG NGHĨA PHỔ BIẾN - CHỦ ĐỀ CITY LIFE
- urban dwellers = people who live in urban areas = people who live in (major/large) cities = people living in metropolitan areas: người sống ở khu vực thành thị
- country dwellers = people who live in rural areas = people living in the countryside: người sống ở khu vực nông thôn
- factories/ industrial zones = industrial complexes and sites: các khu công nghiệp
urbanisation = urban sprawl = the gradual increase in the proportion of people living in urban areas: đô thị hóa/ sự tăng dần tỷ lệ người sinh sống tại các khu vực đô thị
- in search of work = to find a job: tìm kiếm một công việc
- high unemployment rates = the increase in the proportion of unemployed people: tỷ lệ thất nghiệp cao/ sự gia tăng trong tỷ lệ người thất nghiệp
- in the hope of having a better life = hope that they will have a better future: hy vọng có một cuộc sống/tương lai tốt đẹp hơn
- urban migration = rural depopulation = the process of people moving from rural areas to cities: sự di cư từ nông thôn ra đô thị
- rising living costs = the rising cost of living = pay higher prices for food, accommodation and transportation: chi phí cuộc sống ngày càng tăng/ chi trả nhiều hơn cho đồ ăn, nhà ở và giao thông
- meet their daily needs = cover their basic needs: đáp ứng nhu cầu cơ bản/hàng ngày của họ
- traffic congestion, high crime and poverty rates, environmental degradation, lack of sufficient housing/open space = traffic jams, high crime and poverty levels, environmental damage, housing shortages: tắc nghẽn giao thông,tỷ lệ tội phạm và đói nghèo cao, suy thoái môi trường, thiếu nhà ở / không gian mở
- have an unhealthy lifestyle = lead a sedentary lifestyle: có một lối sống không lành mạnh/ ít vận động
- provide more employment opportunities = offer more job opportunities: cung cấp nhiều cơ hội việc làm hơn
- often feel stressed = to be under constant pressure: thường cảm thấy căng thẳng/ áp lực
https://ielts-nguyenhuyen.com/paraphrasing-chu-de-city-life/
#ieltsnguyenhuyen
《 #籠罩下的巨大哀愁 》
正式開展啦～
歡迎各位到台北當代藝術館
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詳細資訊｜https://reurl.cc/bXy09v
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A Dark Cloud of Sorrow Looms Over
by Yu-Jun LIN
Late mornings and sleepless nights. Frustration. Anxiety.
They seem to have infiltrated our consciousness and entered our dreams. We recognize the shape of eaves, the folding line of streets, and return to our dwelling coordinates where we hide and live. We see restless men and women in full feather wandering through the brightly-lit city and then sitting shoulder to shoulder with countless strangers, between countless walls.
In the 1970s, urbanism started paving its way into Taiwan. Bidding farewell to the landscape of an agricultural society, life thus became crowded and repressive in cities. The meaning of “urbanism” does not merely lie in towering skyscrapers but in altered landscapes, living conditions, isolation and loneliness as well as increasingly complex social issues. Submerged in the capitalist system, every person has been assumed as a tiny component, whose labor force is needed by the whole mechanism, but not with one’s individuality as well.
However, the construction of liberalism constantly reminds us of our own subjectivity, along with the importance of being viewed as a whole. Such contradictory values leads to extreme unease and confusion that keeps building up and ceaselessly floods our minds with external chaos. As worries that never subside loom over us, we are forced to retreat to our dwellings, where we are perfectly alone, and safe. We can uninhibitedly be ourselves – yet under the lingering dark cloud of sorrows.
Frustrating questions as “Who am I?” seem to return in lonesome nights, invariably. When night falls, myriads of dazzling lights glisten in innumerous windows at the near distance. Gazing into the dreamlike, transient light, we recall things we hope to seal for good in our troubled mind. We question again and again, about what role we should be playing to integrate into the society but still maintain the integrity of our own subjectivity.
A Dark Cloud of Sorrow Looms Over features eight selected pieces and delineates the question of how people, as individuals, should coexist with others, a question deriving from urbanites’ perceptual conflicts experiences.
Zheng Er Qi | People
“People” mirrors the phenomenon of Taiwan’s transition from being an agricultural society to city since 1970. It precisely portrays everyday urbanity that people nowadays are familiar with: Although millions of people reside on one spot, their recognition of one another fails to grow with urbanization, despite the presumable nearness.
Chung Chih Ting｜I Am by Your Side
With the explanation by an offscreen sound and the roleplay image, “I Am by Your Side” depicts how urbanites try to be in company, revealing people’s natural urge for social connection. Yet it ends up to be talking to oneself or pointless mumbles, simply a futility of communication.
Wu Bo Sian | Chimps with Mona Lisa’s Smile
In the video, the chimpanzees form a spectacle, say, abnormality, in a seemingly normal context. “Chimps with Mona Lisa’s Smile” is a response to conflicts between public administration and individual freedom, zooming in on the contradictions or constraints between all the intervenable and the non-intervenable in everyday scenes.
Wang Ding Yeh | One-One
“One-One” depicts how people try to maintain an intact, rational space of survival while sometimes fail to avoid transgressing, under limited resources in a highly competitive society. With much precision, it captures the specific default interpersonal distance, and poses the question: How should each person navigate to find the best living posture at the moment?
Tsai Jie | When the Dust Settles
“When the Dust Settles” shows people restlessly beating on a possible exit to get out. However, does such an exit really exist? Or is it simply a delusion stemming from one’s untamable impetuosity? The work reflects the desolation of men and women, who are rumbustious, but aimless.
Huan Yen Chiao | 1, 2, 3. Are You Already in Hiding, Fish?
Fish in the bowl resembles people trapped in cities: extravagant outfits, splashing neon lights; sensational visual effects indeed. “1, 2, 3. Are You Already in Hiding, Fish?” presents how people escape from their anxiety and weariness for the time being. The work highlights the entire incompatibility and a sense of solitude after one’s subjectivity is highly developed.
Wong Shu Lian | I found myself floating and sinking down once in a while
The work addresses the enduring controversy between liberalism and capitalism that have been engendering people’s inner conflicts. It captures one’s self-doubt and angst in a profound way while, by exploring how to determine one’s best position, raises the ultimate question – Who are we after all?
Chen Chia Jen | SWEETWATER
“SWEETWATER” was born under Chen’s reflections during his artistinresidence experience in Southeast Asia. Between people living in urban and rural areas, there is a grand difference of perspectives, regarding how to survive and live a good life. It implies the fact that the widely-recognized future image, constructed by our society, might not be as clear or real as it seems, or perhaps what people accepted is simply a vague, even somehow out-of-focus, prospect.
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《籠罩下的巨大哀愁》展覽資訊
展覽日期｜2021/08/07(Sat.) ─ 09/12(Sun.)
展覽地點｜台北當代藝術館廣場電視牆 MoCA Plaza LED TV Wall
播映時間｜ Mon. ─ Sun. 16:00-21:00
特別感謝｜ 贊助單位
厭世會社 @mis.society
#王鼎曄 #吳柏賢 #陳嘉壬 #黃彥超 #黃淑蓮 #蔡傑 #鄭爾褀 #鍾知庭 #林郁晉 #A_Dark_Cloud_of_Sorrow_Looms_Over
#MisanthropeSociety厭世會社
#厭世會社
Why doesn't anyone talk about this? China has a brutal caste system, if you're born in the rural areas you're in for a rough ride!
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Campaign : Blissful Together
Brand : Auntie Anne's Malaysia
Marketer : Dickson Chai
Agency : Nil
PROBLEM
Auntie Anne’s is a well-known International Brand from U.S.A specializing in baked soft pretzels. The first outlet arrived at Malaysian shores 25 years ago and has since experienced continuous growth in both outlets and customer base.
Sales during the Chinese New Year festive period (January to February) are typically non-peak season with lower-than-average volumes.Malaysians from city areas (where the majority of Auntie Anne’s outlets are located) back to their respective hometowns in sub-urban or rural areas to spend time with the family, traditionally the week preceding and during Chinese New Year. This leads to lower footfall at shopping areas and malls during this window, generating lower transactions.
Auntie Anne’s devised a breakthrough strategy to increase brand presence, awareness and drive customers’ visitation to outlets when doing shopping in malls.
SOLUTION
The campaign’s concept – “Blissful Together”, inspired by “福” (Blissful) – a word commonly used during Chinese New Year seasons which means good wishes and also represents the joy and festive mood associated with Chinese New Year. Creatively combined the brand logo with the word “福”, fusing a Western brand with iconic traditional Chinese element, to become the central art of the campaign, making all customers felt like enjoying a piece of Auntie Anne’s means receiving a “Blissful” wishes from the brand during Chinese New Year.
Campaign’s target audience was Malaysians of all races, all ages, including new and repeat customers.
Auntie Anne’s used an integrated approach to maximise reach and engagement of target audience via relevant touch-points.
Packaging: All packaging were changed into a couplet-like design with Auntie Anne’s version of “福” (Blissful) word on it, spreading the “Blissful” experience to every customer who visited Auntie Anne’s throughout the period.
In-store promotional items: Utilized all potential spaces and real estate within each outlet to display campaign-related in-store items. All collaterals strongly presented the Auntie Anne’s version of “福” (Blissful) word and functioned like couplets display at outlets.
Promotion Scheme: 3 promotional sets and used different “Blissful” levels to represent different promotional sets: i. “So Blissful” – RM8.50 (Original Stix + Any Pretzel) , ii. “More Blissful” – RM9.50 (Cinnamon Stix + Any Pretzel) , iii. “Very Blissful” – RM10.50 (Choco Eclairs Stix + Any Pretzel).
Social Media: Consistent postings highlighting the couplet-like design packaging to bring up the festive mode among audience as well as a reminder to loyal fans and potential customers throughout campaign period.
DELIVERY
On ground:
All Auntie Anne’s outlets turn into “Blissful” outlets by displaying all “Blissful Together” theme promotion materials.
All outlet staffs strongly promote “Blissful” promotion set items with use of “Blissful” name for promotion items: “So Blissful”, “More Blissful” and “Very Blissful” instead items’ original names during the campaign.
Only “Blissful” design packaging was used during the period to pack every product sold.
On line:
The campaign was announced through Facebook and Instagram page by changing the profile photos to display Auntie Anne’s version of “福” (Blissful) word and followed immediately by promotion information post on 1st day of campaign. Facebook and Website landing page cover pictures were changed to “Blissful Together” campaign key visuals to be consistent with the “Blissful” decoration displayed at physical outlets.
1 social media posting was made on Facebook and Instagram platforms on average, every 2.5 days, about “Blissful Together” campaign to maintain the campaign hype and momentum.
PERFORMANCE
Successfully spread “Blissful” wishes to more than 945,000 customers with more than 1,790,000 “Blissful” packaging handed out together with the products sold – exceeding the sales made last year for same period by more than 41,000 units.
A growth in Revenue of 5.6% and growth in number of transactions by 2.7% during the Chinese New Year period compared to last year. Average spending per transaction increased by 2.8% showing the direct impact of the promotional set items sold which encouraged customer’s higher spending or more quantity purchase per transaction.
“Blissful Together” postings gained total of 42,622 reached with in Facebook fan page and 20,438 reached in Instagram during campaign period with ZERO advertising budget. “Blissful Together” first day posting achieved 5% engagement rate which was higher than industry benchmark (3-4%).
Campaign successfully created a new mindset of inclusivity, reminding that festive seasons such as the Chinese New Year can be celebrated by all races through the concept of blending a western international brand with traditional Chinese culture to symbolize joy and fortune during Chinese New Year.
▼目次
00:00 はじめに
01:44 痩せにくい人の特徴
03:55 痩せ菌がしていること
05:59 痩せやすい人になるために
#ダイエット
#ダイエット食事
#痩せ菌
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▽長谷川ろみの活動概要
・元おデブ-20kg/アラフォー
・発酵ライフ推進協会 通信校 校長 &プロデュース
・東京商工会議所認定 健康経営アドバイザー
・腸活メディア「腸内革命」編集長 & 講師
・著書「発酵菌早わかりマニュアル」
・2019/6～腸活youtuber始めました！
▽Twitter/Instagramもやっているのでよかったらみてみてください！
Twitter：https://twitter.com/haseromi
Instagram：https://www.instagram.com/hasegawaromi/
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▼関連動画
痩せにくい人の3つの共通点。
https://www.youtube.com/watch?v=AIYpk4a5Sps
痩せにくく太りやすい体質の人に共通する7つの特徴【ダイエット】
https://www.youtube.com/watch?v=Iyj-mszZF4E
何をしても痩せない…。その原因〇〇かも！？
https://www.youtube.com/watch?v=ZeKJ3aCcfU4
頑張ったのにちょっとしか痩せなかった時に見る動画【痩せにくい人の特徴と対策も解説】
https://www.youtube.com/watch?v=_Fdz1xUO5go
▼参考論文&研究
An obesity-associated gut microbiome with increased capacity for energy harvest
https://www.nature.com/articles/nature05414
Gut microbiota differences in elderly subjects between rural city Kyotango and urban city Kyoto: an age-gender-matched study
https://www.jstage.jst.go.jp/article/jcbn/65/2/65_19-26/_pdf/-char/ja
Exercise Alters Gut Microbiota Composition and Function in Lean and Obese Humans
https://pubmed.ncbi.nlm.nih.gov/29166320/
Influence of Exercise on the Human Gut Microbiota of Healthy Adults: A Systematic Review
https://pubmed.ncbi.nlm.nih.gov/32463624/
Short-chain fatty acids stimulate glucagon-like peptide-1 secretion via the G-protein-coupled receptor FFAR2
https://pubmed.ncbi.nlm.nih.gov/22190648/
※この動画は、診断・治療または医療アドバイスを提供しているわけではありません。あくまで情報提供のみを目的としています。
※診断や治療に関する医療については、医師または医療専門家に相談してください。この動画は医療専門家からのアドバイスに代わるものでもありません。
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