【你不可不知道的越南啤酒(一)-嘉士伯越南(Carlsberg Vietnam)】
不確定大家對於越南啤酒市場有多麼了解,2020年因疫情的影響下,越南啤酒的市場銷售總額一年大概44億公升的啤酒,越南是世界第九大的啤酒市場,亞洲地區除了中國與日本,再來就是越南,越南國內的啤酒廠商約有110家正在生產啤酒,越南啤酒市場的複合年增長率來到8.3%,而越南國內的啤酒大公司包含Heineken(海尼根)、Sabeco、Habeco與Carslberg,其中Heineken與Sabeco分別佔領了40%與33%的越南啤酒市場,雖然這兩家非常大,但是今天主要不是要介紹這兩家龍頭企業,而是要介紹另外一家叫Carlsberg(嘉士伯),雖然比較少人聽過,但是他幾乎可以算是越南中部人的首選品牌,到底有什麼故事可以讓Carlsberg那麼吸引著越南中部人,今天就來簡單的跟大家介紹一下。
1.Carlsberg Vietnam的背景資料
Carlsberg是一個丹麥的釀酒製造公司,由Jacobsen在1847年創立Carlsberg這個品牌,在收購諾威啤酒後,目前嘉士伯為世界第五大的啤酒公司,而Carlsberg(後面簡稱嘉士伯)算是最早進入越南的丹麥跨國公司之一,並於1993年首次在越南進行投資,他們選擇在順化作為發展企業的起點,希望能夠提升中部人對於啤酒的體驗,1994年嘉士伯與Hue Beer Co(越南中部Huda品牌)公司進行合資,2011年成為Hue啤酒公司的唯一持有者,2013年正式的成立嘉士伯越南有限公司,推出Huda Gold啤酒,並於2016年在高端啤酒市場推出Tuborg啤酒,其嘉士伯目前旗下的啤酒品牌包含Carlsberg啤酒、Huda啤酒、Huda Gold啤酒、Halida啤酒以及Tuborg啤酒,越南在地的啤酒品牌幫嘉士伯賺取進90%的收入,目前為越南第三大的啤酒企業。
2. Carlsberg Vietnam的社會責任
其實在釀酒工藝上,嘉士伯有獨特所追求的目標,但是除了在商品的本身以外,嘉士伯在中部的一些社會公益活動,是越南中部人有目共睹的。例如今年已經算是第三次,嘉士伯為越南中部人帶來乾淨的水源,在今年四月開始部屬,幫助以及減少越南中部乾淨用水的短缺。另外,在2020年越南中部受到洪水的影響,嘉士伯也展開物資的捐贈,送出6000份的大禮物,這些大禮物裡面也包含健康食品與生活必需品。在今年的四月,疫情爆發的時候,嘉士伯旗下的Huda品牌捐贈約20億越南盾來支持當地來對抗疫情,其中受到幫助的地區包含順化、廣治、河靜與義安。在今年農曆新年,嘉士伯旗下的Huda品牌從清化到廣義等中部九個省份送上900份的禮物,希望能夠減輕從去年洪水到今年疫情爆發的一些中低收入家庭去渡過難關,對,這間企業就是把社會責任做到底,然後非常投入在越南中部,也非常關心越南中部的任何大小事,每間企業其實都會需要做社會責任,增加企業好的形象,但是能不能持續去幫助,這都是每間企業對於社會責任的思考以及價值觀,但是這間企業確實,持續的在幫助以及協助中部地區,這應該就不只是拍拍照片做做宣傳那樣的簡單與普通的社會責任了。
其實對於越南中部做了這麼多,到底嘉士伯對中部影響有多大,中部順化節在過去20-30年的贊助商,中部越南人幾乎只喝Huda的啤酒品牌,第一個原因是價錢便宜,第二個是嘉士伯品牌已經深入越南中部人的心中,如果平常都在喝tiger、Beer Saigon或是Beer Hanoi的人,不仿來嘗試喝看看Huda啤酒, 這間公司除了在銷售啤酒外,他們也正在做一些企業沒有辦法達到的事情。
同時也有16部Youtube影片,追蹤數超過418的網紅Isaac Tan,也在其Youtube影片中提到,Counting down to the Chinese New Year celebrations this year, Carlsberg campaign 'Celebrate Prosperity, Cheers Together' promises more exclusive rewar...
「carlsberg beer」的推薦目錄:
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carlsberg beer 在 我爱大马美食 I Love Malaysian Food Facebook 的最佳解答
担心超市不能卖 #啤酒?免惊啦,直接上网买就可以了🍺!
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carlsberg beer 在 Follow Me To Eat La - Malaysian Food Blog Facebook 的最讚貼文
Carlsberg Pays Tribute To Fans In Limited-Edition ‘Cheers To Football’ Series
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A toast to football fans and beer lovers nationwide with attractive prizes and RM10,000 cash to be won in Carlsberg’s football promotion!!!
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Carlsberg
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carlsberg beer 在 Isaac Tan Youtube 的最讚貼文
Counting down to the Chinese New Year celebrations this year, Carlsberg campaign 'Celebrate Prosperity, Cheers Together' promises more exclusive rewards.
From the Limited-Edition 3-Litre Carlsberg Red Bottles, Carlsberg Luggage Bags, Poker Sets, Board Game, RM100 cash ang pau, to eWallet credits and more, beer lovers are set for an OXpicious year ahead!
Did you know you can even purchase directly from Carlsberg Official Store on Lazada and Shopee? Grab one, and have your favourite beer delivered straight to your doorstep!
Read more: https://www.isaactan.net/2021/01/carlsberg-malaysia-chinese-new-year-2021-celebrations.html
@CarlsbergMY
#CelebrateProsperityCheersTogether
carlsberg beer 在 emi wong Youtube 的最讚貼文
►this video is in collaboration with Carlsberg
大家認住呢罐Carlsberg Alcohol Free Beer,每100毫升入面只有20 卡路里,最啱做完運動飲返罐chill chill佢 !
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carlsberg beer 在 emi wong Youtube 的最佳貼文
►this video is in collaboration with Carlsberg
大家認住呢罐Carlsberg Alcohol Free Beer,每100毫升入面只有20 卡路里,最啱做完運動飲返罐chill chill佢 !
►join the #femily membership! http://bit.ly/femilymembers
ALL MY WORKOUT PROGRAMS: https://emiwong.weebly.com/
☺SUBSCRIBE 訂閱: http://bit.ly/SubscribeToEmi #EmiTransform
► turn on notifications for new videos every week
►BE MY FRIEND 成為我的朋友
Instagram: @EmiWong_ https://www.instagram.com/emiwong_
Facebook: @Emi Wong https://www.facebook.com/EmiWongg
ALL WORKOUT PROGRAMS: https://beacons.ai/emiwong_
►15-DAY VISIBLE ABS & INTENSE BELLY FAT BURN PROGRAM
Facebook https://bit.ly/emitransformFBfinal
Instagram https://bit.ly/emitransformIG
Videos playlist: https://bit.ly/emitransform15dayplaylist
►4-WEEK FULL BODY TRANSFORM PROGRAM
Facebook https://bit.ly/emitransform4weekFINAL
Instagram https://bit.ly/emitransform4weekIG
videos playlist: https://bit.ly/emitransform4weekchallenge
►15-DAY UPPER BODY TRANSFORM
Facebook https://bit.ly/emiarmtransformfinal
Instagram https://bit.ly/emiarmtransformIGstory
videos playlist: https://bit.ly/emiarmtransformplaylist
►28-DAY ABS & BELLY PROGRAM
Facebook: https://bit.ly/28dayemiabsbellyfinal
Instagram https://bit.ly/28dayemiabsbellyIG
Videos playlist: https://bit.ly/28dayemiabsbellyplaylist
►21-DAY LEGS, THIGHS & CALVES TRANSFORM PROGRAM
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ARM & BACK WORKOUTS: https://www.youtube.com/playlist?list=PLGj6tJC_x-76dW0cWI1dUgwY_5cD_E7Nk
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KPOP WORKOUTS: https://www.youtube.com/playlist?list=PLGj6tJC_x-771Cx5q_AFuHDJULqqn63XD
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carlsberg beer 在 DOCUMENTARY On Carlsberg | Beer Brewery - YouTube 的推薦與評價
Carlsberg - When Cees 't Hart became CEO of Danish beer maker Carlsberg in 2015, he found a company despondent after a disastrous expansion ... ... <看更多>