分享一下自己1/31同時收到Apple和Spotify針對podcaster的news letter
APPLE PODCAST
1. Show Availability and Content Updates
Apple routinely checks each podcast RSS feed to detect new episodes as well as metadata or artwork changes. Our system will display these changes on Apple Podcasts within 24 hours after detecting them.
You don’t need to perform additional actions — simply confirm the new episode or content updates are successfully published on your hosting provider’s platform.
我自己實測,因為先前有社團成員也很苦惱
更新都沒有被apple podcast update到
這次的更新似乎改善了這點
我自己的頻道Logo再重新訂閱之後
終於成功換了......感動哭
2. Fundamentals of Podcast Marketing
When marketing your show, it’s helpful to keep in mind why and how people listen to podcasts. Learn more about podcast marketing fundamentals, which include tips and tools to help grow your audience.
(https://podcaster.apple.com/)
or example, you can learn how to:
Build and grow your show’s brand.
Write effective marketing copy describing your show.
Leverage social media to build your audience.
Use the Listen on Apple Podcasts badge to promote your show or an episode.
Collaborate with other podcast creators to generate buzz for your own show.
這次Apple也針對「如何漲粉」的議題寫了一些tips
不確定是不是先前就已經出現的東西
SPOTIFY PODCAST
1. Behind the Streams
You talk, and we listen — at least, that’s how it usually works. But this year, we thought it might be time to break format. It’s in this spirit that we welcome you to our first-ever newsletter for podcasters, Behind the Streams. Once a month, we’ll drop into your inbox with news we hope you’ll use: from product tips and updates, to original insights from fellow creators, to resources that’ll help your pod stand out in a sea of noise. Whether you’re a host or a producer, a marketer or an editor, Behind the Streams is your guide to streaming success on Spotify.
We’re glad you’re here,
Spotify for Podcasters
相同的,我不確定是這次更新才有還是以前就有
Spotify打算針對podcasters定期發布電子報
幫助我們去了解怎麼做得更好、一些更新、還有資源的提供等等
滿期待他們會提供哪些資源和進一步的改善的
2. Gimlet Academy
This week, we teamed up with our friends at Gimlet to release Gimlet Academy — a new podcast for creators that offers up insights from one of the industry’s most influential voices. Hosted by Gimlet co-founder Alex Blumberg, the five-episode series shares what he’s learned about every step in the process: from pitches to producing.
Spotify請了一間紐約的Podcast製作公司
(沒錯,Spotify在2019年2月投資了 $230 million)
(Spotify真的佈局很勤)
(https://en.wikipedia.org/wiki/Gimlet_Media)
做一系列節目分享做節目的過程心得
3. Streaming Data changes
Measuring the success of a podcast has been a messy endeavor, historically speaking. With our streaming data, we’re trying to change that. On Spotify for Podcasters, you have access to a slew of data that can help you spot trends and refine your vision. Log in at podcasters.spotify.com to view individual episode performance (like your number of starts and streams, as well as episode retention). You can also check out your number of unique listeners and followers, as well as a demographic and geographic breakdown of your audience — so you can give your partners and sponsors a break down of who’s truly listening to your show.
(A Quick Guide to Spotify’s Podcast Metrics:
https://podcasters.spotify.com/blog/a-quick-guide-to-spotifys-podcast-metrics?utm_source=email&utm_medium=emailmarketing&utm_campaign=2020q1_creator_single_podcastmarketing_btsjanuary)
官方宣稱他們改善了數據的方式
而且令人興奮的是,他說這樣你就可以給你的sponsors一些更清楚的數據,清晰地描述了輪廓
雖然我打開後台還是沒發現什麼差別
如果有其他前輩發現,再跟大家分享下,感恩師傅
(另外Spotify也早在去年8月就已經提供tips for podcaster,這點Apple倒是慢了足足半年)
(How to Promote Your Podcast on Spotify:
https://podcasters.spotify.com/blog/how-to-promote-your-podcast-on-spotify )
----------------------------
同時收到兩邊的信
頗有較勁意味,但平台間的競爭
對我們來說絕對都是好事
新的一年繼續加油!
「how to write a letter to the editor」的推薦目錄:
how to write a letter to the editor 在 阿空 Facebook 的最佳解答
1968年
『一名南方的報紙編輯表示:「你可以畫黑人角色,但他不應該和白人角色出現在同一所學校」。』
全文翻譯:
https://www.facebook.com/1614255074/posts/10214931309388937/
On July 31, 1968, a young, black man was reading the newspaper when he saw something that he had never seen before. With tears in his eyes, he started running and screaming throughout the house, calling for his mom. He would show his mom, and, she would gasp, seeing something she thought she would never see in her lifetime. Throughout the nation, there were similar reactions.
What they saw was Franklin Armstrong's first appearance on the iconic comic strip "Peanuts." Franklin would be 50 years old this year.
Franklin was "born" after a school teacher, Harriet Glickman, had written a letter to creator Charles M. Schulz after Dr. Martin Luther King, Jr. was shot to death outside his Memphis hotel room.
Glickman, who had kids of her own and having worked with kids, was especially aware of the power of comics among the young. “And my feeling at the time was that I realized that black kids and white kids never saw themselves [depicted] together in the classroom,” she would say.
She would write, “Since the death of Martin Luther King, 'I’ve been asking myself what I can do to help change those conditions in our society which led to the assassination and which contribute to the vast sea of misunderstanding, hate, fear and violence.'”
Glickman asked Schulz if he could consider adding a black character to his popular comic strip, which she hoped would bring the country together and show people of color that they are not excluded from American society.
She had written to others as well, but the others feared it was too soon, that it may be costly to their careers, that the syndicate would drop them if they dared do something like that.
Charles Schulz did not have to respond to her letter, he could have just completely ignored it, and everyone would have forgotten about it. But, Schulz did take the time to respond, saying he was intrigued with the idea, but wasn't sure whether it would be right, coming from him, he didn't want to make matters worse, he felt that it may sound condescending to people of color.
Glickman did not give up, and continued communicating with Schulz, with Schulz surprisingly responding each time. She would even have black friends write to Schulz and explain to him what it would mean to them and gave him some suggestions on how to introduce such a character without offending anyone. This conversation would continue until one day, Schulz would tell Glickman to check her newspaper on July 31, 1968.
On that date, the cartoon, as created by Schulz, shows Charlie Brown meeting a new character, named Franklin. Other than his color, Franklin was just an ordinary kid who befriends and helps Charlie Brown. Franklin also mentions that his father was "over at Vietnam." At the end of the series, which lasted three strips, Charlie invites Franklin to spend the night one day so they can continue their friendship. [The original comic strip of Charlie Brown meeting Franklin is attached in the initial comments below, the picture attached here is Franklin meeting the rest of the Peanuts, including Linus. I just thought this was a good re-introduction of Franklin to the rest of the world - "I'm very glad to know you."
There was no big announcement, there was no big deal, it was just a natural conversation between two kids, whose obvious differences did not matter to them. And, the fact that Franklin's father was fighting for this country was also a very strong statement by Schulz.
Although Schulz never made a big deal over the inclusion of Franklin, there were many fans, especially in the South, who were very upset by it and that made national news. One Southern editor even said, “I don’t mind you having a black character, but please don’t show them in school together.”
It would eventually lead to a conversation between Schulz and the president of the comic's distribution company, who was concerned about the introduction of Franklin and how it might affect Schulz' popularity. Many newspapers during that time had threatened to cut the strip.
Schulz' response: "I remember telling Larry at the time about Franklin -- he wanted me to change it, and we talked about it for a long while on the phone, and I finally sighed and said, "Well, Larry, let's put it this way: Either you print it just the way I draw it or I quit. How's that?"
Eventually, Franklin became a regular character in the comic strips, and, despite complaints, Franklin would be shown sitting in front of Peppermint Patty at school and playing center field on her baseball team.
More recently, Franklin is brought up on social media around Thanksgiving time, when the animated 1973 special "A Charlie Brown Thanksgiving" appears. Some people have blamed Schulz for showing Franklin sitting alone on the Thanksgiving table, while the other characters sit across him. But, Schulz did not have the same control over the animated cartoon on a television network that he did on his own comic strip in the newspapers.
But, he did have control over his own comic strip, and, he courageously decided to make a statement because of one brave school teacher who decided to ask a simple question.
Glickman would explain later that her parents were "concerned about others, and the values that they instilled in us about caring for and appreciating everyone of all colors and backgrounds — this is what we knew when we were growing up, that you cared about other people . . . And so, during the years, we were very aware of the issues of racism and civil rights in this country [when] black people had to sit at the back of the bus, black people couldn’t sit in the same seats in the restaurants that you could sit . . . Every day I would see, or read, about black children trying to get into school and seeing crowds of white people standing around spitting at them or yelling at them . . . and the beatings and the dogs and the hosings and the courage of so many people in that time."
Because of Glickman, because of Schulz, people around the world were introduced to a little boy named Franklin.
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