If someone said: "Your company has become irrelevant."
How would you react?
In 1997, people told Steve Jobs that Apple had become irrelevant…
And he took it to heart. But not in the way you might imagine.
You see, instead of brushing those comments off, he took the time to ask 'why.' And here's what he discovered:
Those people were right. Apple wasn't relevant everywhere anymore...
But, that's not where the story ends. You see, he also discovered that Apple was still highly relevant to 2 types of customers:
Those in the creative industry and those in education.
Armed with that information, he honed in on those two market sectors and turned the company around in a big way. Since then…
Apple has constantly adapted to changing economies with great success.
Now, not everyone can be like Steve Jobs. And that's perfectly alright. In this uncertain world, however, you might feel that your company is irrelevant too...
But what if it isn't?
By taking the time to look into it and asking ‘why,’ you might discover that:
- your audience has changed,
- your clients’ needs have changed,
- you can repurpose your products and services to cater to the current climate.
For example, even though Tesla is an electric car company, its factories are producing face masks and gowns right now…
Similarly, distilleries are making hand sanitizers...
Restaurants that deliver are adding grocery items to their menus...
And gyms are transitioning to virtual, do-it-at-home classes.
One thing is for sure:
The world is never going back to how it used to be. So what will you do to stay relevant in an uncertain world?
Let me know in the comments below.
If you'd like to discuss your ideas and brainstorm with other successful, driven entrepreneurs, apply to join Dragon 100™ today. You can find more information about it (and whether you qualify) at https://companyirrelevant.danlok.link/.
6 types of creative entrepreneurs 在 The 6 Types of Creative Entrepreneurs - Pinterest 的推薦與評價
Dec 28, 2017 - In this post I will highlight 6 of the most common types of creative entrepreneurs, how they generate revenue, and what skills ... ... <看更多>