這是我今天收到的票卷。前兩天收到主辦單位 台灣設計研究院 TDRI 聯繫,說要寄票卷讓我參觀留念,畢竟這次花了非常多的心思打造全新的 新一代設計展_yodex,甚至換掉了40年如一日的 YODEX LOGO,都是希望彌補去年沒能舉辦的眾多遺憾,帶著全新的展場規劃與設計,要在40週年的一刻大鳴大放。
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花了兩年的時間,決定了內容又翻盤、甚至首次組織新一代策展品牌小組給建議與規劃,這些背後付出的心血我敢以策展品牌小組成員之一掛保證,絕對不會輸同學們準備一整年畢業設計的辛勞。不能讓大家看到今年會讓大家刮目相看的展場設計,我真心覺得很可惜。
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當然我明白很多很多同學目前早已箭在弦上蓄勢待發,有人在車上、有人已在台北、有人還在印刷廠趕工,看到這樣的公告定是目瞪口呆,也一定有人會質疑為什麼不在上週宣布取消,這樣衝擊還會比較小,我想說的是,我們都不是KFK時空旅人,在今天以前,新一代設計展主辦單位也都還以為,只要遵守防疫準則,就能如期舉辦,不然我也不會在今天收到票卷。
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只是人算不如天算,元兇該是他媽的武漢肺炎,而不是任何一個宣布活動取消或延期的主辦單位。他們因為宣布取消所受到心靈與金錢上的衝擊,真的不會比各位同學來得少。
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也不是說不能對主辦單位發洩一時情緒,但我認為危機就是轉機,畢業設計已經做了,錢也已經花了,比起花時間去罵主辦單位,我覺得不如好好思考,趁媒體焦點也都放在新一代設計展相關新聞的時候,該如何利用這樣的情勢為自己的畢業設計作品宣傳,為自己在這個時代留下一些存在證明。
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提供幾個方向給同學參考
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1.#盤點手上有多少畢製作品宣傳素材
每個學校狀況不一,有的全壓在新一代,有的有參加別的展,或是還有校內展,你該先盤點一下目前手上有多少可以供媒體宣傳的素材,照片、影片、線上觀看連結等,整理成一個雲端硬碟資料庫,以備如果不小心像是我、或是媒體看到你的作品,想跟你要資料宣傳時,你就可以一個move快速提供。
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2.#找一些可以投稿宣傳的媒體平台
Shopping Design、 MOT TIMES 明日誌 、 設計現場Be designing // 設計力引爆價值性 、 ARTOGO 帶你看展 、 PanSci 科學新聞網 、 Motioner 二棲知學(新增中)等,我目前在幫大家盤點一些可能可以接受大家投稿的公開媒體平台,同時我也在此宣布, 後浪賞 Designsurfing Award 的社團,延續去年的方向,加入後就可不經審查宣傳自己的畢業作品(每組以一篇為限)我也會在當中挑選我覺得不錯的畢業作品進入後浪賞。
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3.#自行策劃公開展覽
目前的防疫升級階段到6/8,或許到時候就會解除警報,可以看6月份是否還有機會,找空間舉辦小型展覽,這樣有個好處,不需要侷限學校別,你可以找其他學校跟你同期的好友一起辦,加上6月份仍算是畢業季,如果你能搶得先機,先跟幾個其他校的同學一起辦展,我敢保證媒體資源都會在你身上。#像是遇到股市慘賠反而要勇敢加碼投資的概念,反正印刷物印都印了,不如積極去想如何運用這些展覽物,為自己獲得更多效益。
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如果你有問題,你可以私訊後台我盡量為你解答,如果希望我幫忙宣傳,也可以私訊過來。我已經在思考是否還有別的方式可以幫到同學,希望大家激情一刻後可以冷靜下來,好好思考對策。
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設研院在粉絲頁的社群操作上我認為還算是新手,所以發文上很官方的語氣一定讓很多同學失望心寒,這點的確有改進的地方,但我想說,沒有人願意這樣反反覆覆一下子說辦一下子又說不辦,如果真的要罵,那該罵的是罪魁禍首的武漢肺炎!希望大家可以稍微冷靜一下,將心比心。
#share4yodex
同時也有11部Youtube影片,追蹤數超過3萬的網紅Elis Lampy,也在其Youtube影片中提到,大家覺得今次的開箱衣服怎樣呢? 每次ASOS SHOPPING都很開心 (花錢最開心) 今次的衣服 我覺得都挺美挺不錯! Info: 1. ASOS DESIGN mix & match lounge super soft rib jumpsuit with waist tie in dusky...
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- 關於shopping design logo 在 Elis Lampy Youtube 的最佳解答
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shopping design logo 在 聶永真 Aaron Nieh Facebook 的精選貼文
Shopping Design:
聶永真團隊操刀,新一代設計展全新 Logo 識別曝光!40 週年大轉型做了哪些變革?
shopping design logo 在 經濟部中小企業處 Facebook 的最佳貼文
【政策簡單說】#亞洲設計生態圈 跨域體驗的學習與過程👣
在2011年消費者還不習慣「電子商務」這個名詞、報章雜誌多以「網路購物」作為描繪的時期,「那個你知道是什麼但不能說🤫」(佛地魔 ´• ل •`) 的平台,以數位和網路的力量踏入設計文創產業,為原本長年專注於實體店展售、週末市集擺攤和參與國際展會的設計品牌,開創當年全新的 #跨境設計電子商務渠道👏
揪~竟~
「那個你知道是什麼但不能說🤫」的平台是什麼平台( •́ _ •̀)?
是不是一頭霧水🤔
小編來給幾個關鍵提示:
提示1:設計商品平台
提示2:名字是P開頭,I結尾
提示3:logo設計有換新
猜到了嗎?🙋♀️🙋
快點進「第28期中小企業趨勢監測報」確認答案🙆♀️🙆
https://reurl.cc/q84Ajp
🤟有猜到答案的朋友也請在底下留言告訴小編你的答案呦🤟
In 2011, when customers were still unfamiliar with the word "e-commerce" and could be described as "internet shopping" in newspapers and magazines, “that platform you know but cannot be named” created a then-completely new channel for cross-sector design e-commerce business.
Tips:
1. Sell original design goods
2. The name starts with P and ends with I
3. Logo has redesigned
#He_Who_Must_Not_Be_Named
shopping design logo 在 Elis Lampy Youtube 的最佳解答
大家覺得今次的開箱衣服怎樣呢?
每次ASOS SHOPPING都很開心 (花錢最開心)
今次的衣服 我覺得都挺美挺不錯!
Info:
1. ASOS DESIGN mix & match lounge super soft rib jumpsuit with waist tie in dusky pink
https://bit.ly/2SVQ67B
2. Hollister cami mini dress in lavender floral
https://bit.ly/34IaZWG
3. adidas Originals 'Tennis Luxe' logo t-shirt dress in off white
https://bit.ly/3fIHla7
4. ASOS DESIGN knitted cami with sweetheart neckline in cream
https://bit.ly/3gbnVKa
ASOS DESIGN midi skirt with raw edge and button detail in rust
https://bit.ly/2TEWFfm
5. In The Style x Jac Jossa puff sleeve maxi dress with thigh split in red floral print
https://bit.ly/3fL9HAm
6. In The Style x Olivia Bowen cut out side midi dress with thigh split in sage floral print
https://bit.ly/2SQS7Cj
7. The North Face Simple Dome cropped t-shirt in grey Exclusive at ASOS
https://bit.ly/3id9JTj
Only troy tapered leg jeans with high waist in ecru
https://bit.ly/3g7l5pq
8. Abercrombie & Fitch tie strap babydoll dress in blue gingham
https://bit.ly/3ihqEnM
9. Pretty Lavish Lara short sleeve knit midi dress in beige
https://bit.ly/3pf7JeR
10. Nike mini swoosh oversized t-shirt dress in white
https://bit.ly/3ifzUJg
11. Nike essential cami vest top in white
https://bit.ly/2SWNeYs
4th & Reckless wide leg trousers in grey
https://bit.ly/3vOefvE
12. ASOS DESIGN scoop neck cami with double layer in blush
https://bit.ly/3pgDd47
Weekday Rowe organic cotton denim shorts in ecru
https://bit.ly/3fLNySx
shopping design logo 在 Dickson Chai Youtube 的精選貼文
Campaign : Blissful Together
Brand : Auntie Anne's Malaysia
Marketer : Dickson Chai
Agency : Nil
PROBLEM
Auntie Anne’s is a well-known International Brand from U.S.A specializing in baked soft pretzels. The first outlet arrived at Malaysian shores 25 years ago and has since experienced continuous growth in both outlets and customer base.
Sales during the Chinese New Year festive period (January to February) are typically non-peak season with lower-than-average volumes.Malaysians from city areas (where the majority of Auntie Anne’s outlets are located) back to their respective hometowns in sub-urban or rural areas to spend time with the family, traditionally the week preceding and during Chinese New Year. This leads to lower footfall at shopping areas and malls during this window, generating lower transactions.
Auntie Anne’s devised a breakthrough strategy to increase brand presence, awareness and drive customers’ visitation to outlets when doing shopping in malls.
SOLUTION
The campaign’s concept – “Blissful Together”, inspired by “福” (Blissful) – a word commonly used during Chinese New Year seasons which means good wishes and also represents the joy and festive mood associated with Chinese New Year. Creatively combined the brand logo with the word “福”, fusing a Western brand with iconic traditional Chinese element, to become the central art of the campaign, making all customers felt like enjoying a piece of Auntie Anne’s means receiving a “Blissful” wishes from the brand during Chinese New Year.
Campaign’s target audience was Malaysians of all races, all ages, including new and repeat customers.
Auntie Anne’s used an integrated approach to maximise reach and engagement of target audience via relevant touch-points.
Packaging: All packaging were changed into a couplet-like design with Auntie Anne’s version of “福” (Blissful) word on it, spreading the “Blissful” experience to every customer who visited Auntie Anne’s throughout the period.
In-store promotional items: Utilized all potential spaces and real estate within each outlet to display campaign-related in-store items. All collaterals strongly presented the Auntie Anne’s version of “福” (Blissful) word and functioned like couplets display at outlets.
Promotion Scheme: 3 promotional sets and used different “Blissful” levels to represent different promotional sets: i. “So Blissful” – RM8.50 (Original Stix + Any Pretzel) , ii. “More Blissful” – RM9.50 (Cinnamon Stix + Any Pretzel) , iii. “Very Blissful” – RM10.50 (Choco Eclairs Stix + Any Pretzel).
Social Media: Consistent postings highlighting the couplet-like design packaging to bring up the festive mode among audience as well as a reminder to loyal fans and potential customers throughout campaign period.
DELIVERY
On ground:
All Auntie Anne’s outlets turn into “Blissful” outlets by displaying all “Blissful Together” theme promotion materials.
All outlet staffs strongly promote “Blissful” promotion set items with use of “Blissful” name for promotion items: “So Blissful”, “More Blissful” and “Very Blissful” instead items’ original names during the campaign.
Only “Blissful” design packaging was used during the period to pack every product sold.
On line:
The campaign was announced through Facebook and Instagram page by changing the profile photos to display Auntie Anne’s version of “福” (Blissful) word and followed immediately by promotion information post on 1st day of campaign. Facebook and Website landing page cover pictures were changed to “Blissful Together” campaign key visuals to be consistent with the “Blissful” decoration displayed at physical outlets.
1 social media posting was made on Facebook and Instagram platforms on average, every 2.5 days, about “Blissful Together” campaign to maintain the campaign hype and momentum.
PERFORMANCE
Successfully spread “Blissful” wishes to more than 945,000 customers with more than 1,790,000 “Blissful” packaging handed out together with the products sold – exceeding the sales made last year for same period by more than 41,000 units.
A growth in Revenue of 5.6% and growth in number of transactions by 2.7% during the Chinese New Year period compared to last year. Average spending per transaction increased by 2.8% showing the direct impact of the promotional set items sold which encouraged customer’s higher spending or more quantity purchase per transaction.
“Blissful Together” postings gained total of 42,622 reached with in Facebook fan page and 20,438 reached in Instagram during campaign period with ZERO advertising budget. “Blissful Together” first day posting achieved 5% engagement rate which was higher than industry benchmark (3-4%).
Campaign successfully created a new mindset of inclusivity, reminding that festive seasons such as the Chinese New Year can be celebrated by all races through the concept of blending a western international brand with traditional Chinese culture to symbolize joy and fortune during Chinese New Year.
shopping design logo 在 potatofish yu Youtube 的最佳貼文
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#聖誕節 #christmas #vlogmas
ASOS Haul
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River Island fitted column midi vest dress in beige
https://bit.ly/3p6XrMB
The North Face Simple Dome cropped t-shirt
https://bit.ly/2WtUuJD
Reclaimed Vintage inspired mini smock dress in stone cord
https://bit.ly/3msyNUU
Noisy May shacket in sand
https://bit.ly/3mxogb7
ASOS DESIGN 90's oversized cord shirt in ecru
https://bit.ly/2KcvWCC
ASOS DESIGN cotton slubby frill sleeve smock dress in black
https://bit.ly/2KF8mhG
Nike Club hoodie in navy
https://bit.ly/2LU9kax
Reclaimed Vintage inspired oversized t-shirt with logo print
https://bit.ly/38djydq
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https://www.epidemicsound.com/referral/eohksn/
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