關於 reason for promotion example ，我們在網路上蒐集到這些相關的討論、資訊與評價

【だからキミは負けるんだ】


今日は、仕事のノウハウみたいなではなくて、僕が今、一番熱を入れている映画『えんとつ町のプペル』のお話をしたいと思います。

僕は、もともと漫才師としてスタートして、漫才を書いていて、自分を育ててくれた師匠と呼べる人が「後藤ひろひと」という劇作家ですから、舞台の脚本も書いていて……
そこから絵本作家に転職して、絵を描いて、ストーリーを描いて、で、絵本の曲も作るんですね。
あの「♪ハロハロハロハロウィン」って曲を作った人です。

https://youtu.be/Rihe2JOyLQA

劇場の楽屋に小道具のギターがあるもんですから、空き時間に触っているうちに、ギターが弾けるようになりました。

ちなみに、次々回作の絵本『夢幻鉄道』のテーマソングもいいのが作れたので、YouTubeで検索してみてください。

https://youtu.be/PkoCXybjrrw

　
そんな感じで仕事をしているので、映画『えんとつ町のプペル』における僕の役割は、「原作・脚本・製作総指揮・宣伝・作詞作曲」という忙しいことになっています。



このことを受けて、時々、「ゴーストライターがいるんでしょ！」と時々言われるんです（笑）

これに関しては、「西野がこんなに素晴らしいものを作れるハズがない」という意味なので、褒め言葉でしかないのですが、残念ながら、僕、ゴーストライターなんていないんです。

　
分業している場合は、「分業しています」と公表しています。
その方がいいんですよ。
いろんなクリエイターさんに「西野の仕事に参加したい」と思ってもらった方が得なので、絶対に、その人の名前を出す。

出さない場合もありますが、それは出すべきではない場合です。

たとえば、三日前にYouTubeチャンネルにアップした『えんとつ町のプペル』の動画の備考欄には、歌詞の他に、「歌、作詞作曲、編曲、振付」のスタッフの名前しか入っていません。

照明さんや美術さんや衣装さんの名前は入っていないんですね。
あくまで、あそこは音楽に関する情報を載せる場所として位置付けているので。

関わったスタッフの名前を全員書いてしまったら、８０人ぐらいになっちゃう。

ああいった、いわば「CM」の場合は、基本、スタッフの名前は載せません。
テレビCMの最後に「ディレクター＝○○」と出ないのと同じです。



ただ、ストーリーを書いたり、音楽を作ったりする場合、僕には「ゴーストライター」と呼ばれる人はいません。

珍しいパターンだと思いますが、こと「ビジネス書」においても、僕はライターを雇っていません。
自分で書いた方が圧倒的に早くて、自分の仕事が減るからです。

パフォーマンスでも何でもなくて、５万部売れるビジネス書でよければ、５〜６時間で書けます。
すでに自分の中にある体験と考察を文字起こしするだけなので。



「キー！」となるかもしれませんが、「ゴーストライターだろ！」と言っちゃたり、思っちゃったりする人が、コンパしたり、ナンパしたり、家族旅行に行ったり、ワイドショーを観てタレントの不倫にとやかく言ったり、何も考えずにボケーっと受験勉強している間、僕は、一つでも踏み誤ると死んでしまう戦場でずっと戦ってきました。
かれこれ２０年ほど、平均労働時間は１９時間です。

でもって、この２０年というのは、「勝ちパターンを捨て続けた２０年」で、コツを掴んだ職は、どんどん捨てて、新しい領域に挑戦し続けた２０年です。

なもんで、能力と知識量に圧倒的な差が生まれるのは当たり前の話で、僕は「努力は報われる」ということを言っていきたいので、ここは隠したくありません。

反則技を使っているわけでも何でもなくて、「キミの１０００倍努力してるから、キミの１０００倍の結果を出しているんだよ」というだけの話だと思っています。

　
そして、この現実を受け入れず、「いやいや、ドーピング的な…何か特別な力が働いているに違いない」という思ってしまっているうちは、一生始まらないまま人生が終わっちゃうので、それが嫌なら受け入れてください。


「僕、こんな努力をしてますよ」と自分から言う奴、なかなかいないと思うのですが、いい機会なので言っておきます。

　
今日も映画『えんとつ町のプペル』のアフレコがあるわけですが、そこでは、声優さんから質問があったり、「ここは、こんな感じでお願いします」と指示を出さなきゃいけない。

なので、家で「指示を出す練習」をしていくんです。
自分も、実際にやれるようにしておく。


たとえば…


「えんとつ町は煙突だらけ。
そこかしこから煙が上がり、頭の上はモックモク、黒い煙でモックモク。
朝から晩までモックモク。
えんとつ町に住む人は黒い煙に閉じ込められて、青い空を知りやしない。輝く星を知りやしない。

見上げることを捨てた街で、一人の男が上を見た。
町を覆った黒い煙に、男が想いを馳せたのは、酒場で出会ったお喋りモグラが聞かせてくれた夢物語。

煙の向こうの世界の話。光り輝く世界の話。
ありやしないと思ったが、全くないとも言い切れない。
なぜなら誰も行っていない。答えは誰も持っていない。

それから男は日ごと夜ごと、煙の向こうの世界の話を、何度も何度も叫んだが、バカだバカだと囃されて、ホラ吹きものだと切り捨てられた。

男が一体、何をした。
男が誰を傷つけた？　
そこに理由はありゃしない。

見上げることを捨てた町では、『目立たぬように』の大合唱。
見上げることを捨てた町では、夢を語れば笑われて、行動すれば叩かれる。

黒い煙は町を飲み込み、一縷の光も許さない。
黒い煙は人を飲み込み、あらゆる勇気を認めない。
それでも男は声をあげ、震える膝をひた隠し、船に乗り込み海にでた。
暗くて怖い海にでた。
誰もいない海にでた」



これは主人公の少年の父親が、自作の紙芝居を披露するシーンのセリフなのですが、今、僕は何かを見ながら書いたわけではなくて、これぐらいは暗記してるんです。
指示を出す人間として、これぐらいは。

これって、「何回もやっているうちに覚えた」という類のものなので、才能とかセンスじゃないじゃないですか。

これがプロです。


もし良かったら、一度、僕の会社のインターン生にでもなって、僕の近くで、僕の仕事を見てみてください。

たぶん、絶望すると思います（笑）

先ほども申し上げましたが、「努力がモノを言う」というところを伝えていきたいので、今後も、この部分は包み隠さず、積極的に頑張ったアピールをしていきたいと思います。



そうそう。

映画公開は１２月２５日なのですが、１２月２５日の夜に、YouTubeの生配信をして、映画をご覧になられた方に向けて、「あそこのシーン、実は○○なんだよ」という話をしたいので、映画は初日に観に行ってください。

今のうちに、１２月２５日のスケジュールに印を入れておいてね。
それでは、映画『えんとつ町のプペル』のアフレコに行ってきます。


　
▼西野亮廣の最新のエンタメビジネスに関する記事(1記事=2000~3000文字)が毎朝読めるのはオンラインサロン(ほぼメルマガ)はコチラ↓
https://salon.jp/nishino
That's why you lose.


Today, it's not like work know-how, but I would like to talk about the movie ′′ a in the town ′′ that I'm in the middle of the day, and I'm going to have a good time.

I was originally a manzai teacher, writing a manzai, and a master who raised me is a playwright called ′′ goto hiroto...... so I also wrote the script of the stage......
I'm going to change my job to a picture book writer, draw a picture, draw a story, and make a picture book song too.
This is the one who made the song. Hallo Halloween ′′

https://youtu.be/Rihe2JOyLQA

There's a prop guitar in the theater dressing room, so I can play guitar while I'm touching the free time.

By the way, I was able to make a theme song for the picture book ′′ Phantom Railway ′′ which was made one after another, so please search for it on Youtube.

https://youtu.be/PkoCXybjrrw

　
I'm working like that, so my role in the movie ′′ a in the town ′′ is going to be busy called ′′ Original Script Production General command promotion lyrics,"



Sometimes it's said that sometimes," there's a ghost writer!" lol

As for this, it means ′′ Nishino can't make such a wonderful thing," so it's only a compliment, but unfortunately, I don't have a ghost writer.

　
If you are in the middle of labor, you are publishing ′′ division of labor,"
It's better to be.
It's better to have a lot of creators think ′′ I want to participate in nishino's work so I'll definitely name the person.

Sometimes you don't put it out, but it's if you shouldn't put it out.

For example, in the notes section of the video of ′′ a no-′′ that I uploaded to the youtube channel three days ago, besides the lyrics, there is only the name of the staff of ′′ songs, lyrics, arrangement, choreography ′′ I'm sorry.

There is no name of lighting, art, or costumes.
It's just that it's a place to put information on music.

If you write all the names of the staff involved, it will be about 80 people.

Oh well, so in case of ′′ cm I don't put the name of the basic, staff.
At the end of the tv commercial, ′′ it's the same as not going out with director.



It's just that if you write a story or make music, I don't have anyone called ′′ Ghost writer

I think it's a rare pattern, but even in the ′′ business book I don't hire a writer.
It's more overwhelming to write yourself, because my work is reduced.

If you don't have a performance or anything, you can write it in 5 TO 6 hours if you don't mind a business book that sells 5 million
I'm just going to make a character of my experience and thoughts already in my own.



It may be ′′ key!" but," it's a ghost writer, and people who think about it, are compound, flirting, family trip, and watch the shows. I've been fighting for a battlefield where I'm going to die when I'm talking about talent adultery, and I'm studying the exam without thinking about anything.
It's been about 20 years, average working time is 19 hours.

So, this 20 is," 20 years that I've been throwing away the winning pattern," and the job that grabbed the trick is more and more throwing away, and it's been 20 years since I've been trying to challenge the new area I'm sorry.

So, it's obvious that the overwhelming difference in the ability and knowledge is born, and I want to say that ′′ effort is rewarded so I don't want to hide it here.

I'm not using a foul trick, but I'm just saying that I'm trying twice as hard as you, so I'm going to have 1000 times the results of you," I'm sorry.

　
And I don't accept this reality," no no, it's doping... I think something special is working... my life is over without starting for a lifetime. So accept it if you don't like it.


I don't think there's a person who says ′′ I'm doing this kind of effort but I'm going to say it because it's a good opportunity.

　
There is also a recording of the movie ′′ a in the town ′′ today, but there is a question from the voice actor, and I have to give instructions that ′′ I'm going to have a good time here,"

So I'm going to do ′′ practice to instruct ′′ at home.
I will actually be able to do it.


For example...


′′ A town is full of chimney.
Smoke from there, moc mok on my head, black smoke and moc mok.
Moc. from morning to night.
People who live in a town are trapped in black smoke and don't know the blue sky. I don't know the shining stars.

In a city that abandoned looking up, one man looked up.
The Black smoke that covered the town, the man made his thoughts on the dream that the heyyy mole I met at the bar told me.

The story of the world across the smoke. The story of the shining world.
I thought it wouldn't be, but I can't say it at all.
Because no one has gone. No one has the answer.

Then the man shouted over and over again, day and night, the story of the world across the smoke, but he was told that he was stupid, and he was cut off as a hola.

What the hell did a man do?
Who did the man hurt?
There is no reason there.

In the town that abandoned looking up, a big choir of ′′ conspicuous,"
In a town that abandoned looking up, if you speak your dreams, you will be laughed, and if you act, you will be slapped.

Black smoke swallows the town and doesn't allow the light of all times.
Black smoke swallows people and doesn't acknowledge every courage.
And yet the man gave a voice, trembling his knees, and he got into the ship and went to the sea.
It was in a dark and scary sea.
I was in the sea with no one ′′



This is the line of the scene of the protagonist boy's father showing off his own kamishibai, but now I didn't write it while watching something, and I'm memorizing this much.
As a person who gives instructions, this is so much.

This is the kind of thing that ′′ I remembered while I've been doing it many times," so it's not talent or sense.

This is the professional.


If you'd like, once you'd like to be my company intern student, near me, take a look at my work.

I think I'm probably going to despair lol

I said it earlier, but I want to tell you that ′′ effort is saying things," and in the future, I would like to make an appeal that I have been actively working hard.



That's right.

The movie is on December 25th, but on the night of December 25th, I'm going to have a live broadcast on Youtube, and I'm going to have a good time with the movie," the scene over there, actually ○○ I want to talk about ′′ what is it so go see the movie on the first day.

While you're in the middle of the day, mark your schedule for December 25th.
Well, I'm going to go to the recording of the movie ′′ a in town ′′


　
▼ an article about the latest entertainment business of ryo nishino (1 articles = 2000 to 3000 characters) can be read every morning online salon (almost mail magazine) is here ↓
https://salon.jp/nishinoTranslated

從非典到新冠肺炎

From SARS to Novel Coronavirus (COVID-19) - English version is in the second half

新冠肺炎，Novel coronavirus (2019-nCoV) 新型冠状病毒肺炎，疫情越來越嚴重，被證實可以人傳人，也在武漢以外的許多地方發現病例，造成世界各國及世界衛生組織（WHO）高度關切，當然也讓很多住在中國大陸及附近區域的華人非常緊張，就好像當年的非典肺炎疫情即將再一次大爆發一樣。

目前，現代醫學還沒有找到治療新冠肺炎的方法，只能針對某些症狀來處理，疫苗的研發更是遙遙無期。怎麼辦？每次遇到這種情況，中醫就會被搬出來，這次也不例外。新冠肺炎爆發後，網上馬上有許多中醫對付新冠肺炎的文章。當然，除非哪位中醫師看過、治好過大量的新冠肺炎病例，所有的討論都是猜想、假設。然而，有些猜想及假設值得參考，有些猜想及假設卻明顯在誤導大眾。

我還沒有治療過新冠肺炎，不能大肆評論。不過，我治好過很多禽流感、豬流感、及每年流感導致的嚴重肺炎及其它病變的病人。其中許多病人是被美國大型西醫院證實為嚴重肺炎，被要求醫院或居家隔離，偷偷溜出來找中醫看診的。也因此許多病人及討論中醫的網站，希望我能針對新冠肺炎發表一些意見。

我們以前就討論過，這些彪悍的流感病毒，經過那麼多年、那麼多次的變種（mutation），每年都不一樣，東漢時期傳下來的經典中醫，根本沒有遇到過現在的病毒，怎麼可能治療如此嚴重的肺炎呢？

中醫從來就不認識病毒，也不從病毒種類的角度來思考。中醫是探討人體受到外界因素破壞，失去平衡後，身體會有哪些現象、哪些反應，根據那些現象、那些反應來調整身體狀況，期待身體能恢復到平衡狀態，把外界因素帶來的破壞減到最小。我打個半開玩笑的比方，警匪槍戰時，我們注意到壞人哪個方向來的火力強大，造成我們部署在哪個位置的警員傷亡，這時我們會趕緊重新部署人員，或者想辦法增派警力，我們大概無暇去管壞人是用哪個牌子的槍、哪個工廠做的子彈！

雖然幾百年幾千年下來，病毒變種等等的外界因素改變了非常多，人體演化的改變卻非常有限。人體的功能，無論是怎麼被破壞的，某項功能被破壞而導致的症狀、反應、後續演變，卻依然有明顯的脈絡可循。也因為如此，在很多情況下，中醫以專注人體本身平衡狀態的治療方式，反而比西醫專注在外來敵人的治療方式來得有效許多。

依據多年累積大量的臨床病例觀察，無論是禽流感、豬流感、還是每年的流感，人體敗壞的進程依然如同傷寒雜病論探討的一樣，非常簡化的說，從一般桂枝湯證、葛根湯證等的表寒，轉變到小青龍湯證等的裡寒，津液不足、水道運化失調而化熱，變成比較嚴重的大青龍湯證，或者更嚴重肺臟的寒熱夾雜，金匮要略肺痿肺癰咳嗽上氣病脈證治第七篇中的射干麻黃證、葶藶大棗瀉肺湯證、澤漆湯證、小青龍加石膏湯證等等混雜出現，搞得亂七八糟，也不再是什麼簡單方劑可以對應的。

然而，雖然進程很像，不同於一般外感的是，這些嚴重流感肺炎病情加重的改變速度快非常多，也來得猛烈頑強很多。一般的外感從桂枝湯證、葛根湯證等轉變到大青龍湯證或更複雜的病情，通常需要一兩週的時間。同時，還得病人自己非常不注意，或者醫生治療錯誤，一般感冒才會沒辦法自己好，反而變成嚴重的病症。這幾年的流感，從一開始覺得不太對勁，到嚴重複雜的病情，只需要三四天，而且有越來越快的趨勢。這大幅提高中醫師治療流感時，判斷功力及敏感度的要求，中醫師必須在許多症狀還沒有出現時，就得抓緊時間，趕緊行動，卻又不能預防過度，反而讓病情加重。換句話說，時機、劑量、藥材比例變得非常重要，稍有不慎，就無法反轉病情。

舉個例子，有些病人得了流感，咳嗽非常嚴重，痰非常多，呼吸困難。依照中醫的辨證，假如一致都是寒，舌苔白、小便清、怕冷等等，本來依照辨證論治，我們可能會開射干麻黃湯加減給病人。然而，因為流感的進程非常快速，中醫師得非常敏感，譬如看到舌苔白卻帶有一絲絲乾的感覺，就很可能得加上大寒的石膏來避免肺喪失津液，卻又不能加太多石膏，以免肺寒加重。又譬如聽到咳嗽聲音非常深沈，從肺的底部發出，又帶有膿痰的濁音，就很可能得加上瀉肺的葶藶來避免肺中水飲、痰飲大幅增加，卻又不能加太多葶藶，以免肺變得太虛弱。

我們回頭來看這次的新冠肺炎。根據有限的資訊，我們知道感染後有大約兩週的潛伏期，這段時間沒有什麼症狀，病人可能只會感到有些疲憊。剛開始發病時，很像一般的感冒，病人會發熱、乏力，並不嚴重，沒有什麼流鼻涕等上呼吸道的症狀，有的甚至沒有發熱。約一半的病人一週多後恢復，另一半的病人卻在一週後出現呼吸困難，有些病人會快速進展為急性呼吸窘迫綜合征、膿毒症休克、代謝性酸中毒、凝血功能障礙等等嚴重的問題，可能導致死亡。

從上面的敘述，我們不難發現，一開始很像一般中醫外感的桂枝湯證、葛根湯證，一半的病人也就自己恢復了，另一半的病人卻出現快速的入裡化熱現象，肺津液迅速流失，非常濃稠的痰飲沈積在肺部下方。同時，中醫認為肺為人體調節津液的源頭，肺金生水，好比天空下雨一般，而當肺的功能及津液調節出現嚴重障礙，很快就會拖累三焦水道、腎臟等的功能，導致上面提到的幾種嚴重病情。換句話說，新冠肺炎可以讓輕微的太陽證外感，迅速發展成嚴重的肺痿肺癰，再進一步瓦解人體其它功能的運作。

怎麼治療？在沒有直接治療武漢肺炎病人的情況下，我們也只能根據有限的資訊來推論，不過，以前大量的流感肺炎治療病例，可以讓我們比較有信心的面對新冠肺炎。當病人已經出現明顯新冠肺炎症狀時，大多已經入裡化熱，嚴重的肺痿肺癰。這個時候，得用大劑量的石膏清肺熱、加強肺津液運作。也得靠葶藶、大戟等把肺下方濃稠的痰飲及胸腔可能的積液去掉，痰飲積液不去，是無法修復肺家津液運作的。同時，肺氣不宣，就好像吸管上頭堵住了，吸管內的水無法上下，我們還得使用麻黃等宣肺、發陽的中藥來配合。另外，肺已經受損了，除了大動作急救外，比較穩定後，還得靠一些潤肺的藥來收尾，讓肺完全恢復。如果我們列一個可能加入的中藥單，大致有石膏、葶藶子、大戟、生半夏、麻黃、射干、紫菀 、款冬花、 生薑、炙甘草、紅棗、麥門冬、杏仁等等。當然，如前面所言，用藥的時機、劑量、藥材比例非常重要，每一個病人的差異也很大，嚴格考驗中醫師的功力與膽識，一旦判斷錯誤，不但沒有效果，反而可能會加重病情。

網上有些中醫師，說新冠肺炎或其它流感肺炎可以用板藍根清熱解毒來治好。也有些中醫師說可以用麥門冬湯等等的輕劑治好嚴重的肺炎。甚至還有些中醫師說多喝綠豆湯可以預防新冠肺炎！其實，真的遇過、治好過禽流感、豬流感等嚴重流感肺炎的中醫師，一看這些文章，就幾乎可以確定這些人根本沒有治療過嚴重肺炎的經驗，充其量只是在西醫治療下，在旁邊幫幫病人一些小忙而已。這樣的情況下，難怪中國政府平時大力推展中醫，真的有如同新冠肺炎這樣重大疫情爆發時，卻看不到中國政府大量使用中醫方法來治療病人、控制疫情。醫學是實戰的學問，沒有大量臨床病例，講得再好聽都是沒有用的，如果希望中醫真的在主流醫學裡站立起來，希望中醫真的能面對大規模的疫情，回歸最基本的臨床療效，才是最重要的，其它都只像是武術表演，而非實際作戰。

From SARS to Novel Coronavirus (COVID-19)

Written in Chinese by Dr. Andy Lee, January 21, 2020
Translated to English by Dr. James Yeh and Dr. Andy Lee, March 28, 2020

The epidemic from Novel Coronavirus is becoming much more serious. Transmissivity among people has been proven. (Note: It's now named COVID–19. The term “Coronavirus” will be used here.) Cases were found in areas beyond Wuhan. It has caused serious attentions from the WHO (World Health Organization) and many countries around the world. The residents in China and the surrounding regions are quite worried and wonder whether it will break out like SARS (2003). (Note: The article was written on January 21, 2020, before Coronavirus became a global pandemic.)

So far, the modern medical field has not found a cure for Coronavirus, but resorts to treating patients’ symptoms only. Any vaccine to treat Coronavirus is still no way in the sight. What do we do? Every time such a situation happens, the topic of using Traditional Chinese Medicine (TCM) is raised (at least among the Chinese communities). There is no exception this time. Many articles related to using TCM on Coronavirus have been popping up on the web. However, unless some TCM doctors who have actually treated many Coronavirus cases, all the discussion would be hypotheses or assumptions. Some hypotheses are worth considering while many others could be quite misleading.

Personally I have not treated patients cases related to Coronavirus. (Note: Shortly after this writing, the author has directly and indirectly participated in treating patients of Coronavirus successfully, and has published other later blogs which included his involvement in treating those patients. Please refer to his medical blog http://www.DrLee.us.) However, I did treat and cure patients inflicted by other viruses in the past, such as the Bird Flu, Swine Flu, and other influenza. A good amount of those patients were diagnosed as severe pneumonia by large hospitals and were required for isolation or self-quarantine. Hence many of patients and online medical forums online are asking for my opinions about Coronavirus.

As we discussed before, all these viruses from the outbreaks are either newly found or mutated from previous strands. The strand can be different every year. Therefore, people always ask how one can say that the TCM knowledge developed in East Han Dynasty (25-220 AD) would be any useful for treating the modern diseases, let alone the severe ones.

It turns out that TCM does not recognize any virus and does not deal with the concept of which type of virus is microscopically at work. TCM looks at how human bodies would become out-of-balance and react to external stimuli. Once the body is out of balance, what symptoms will exhibit and what reactions will be to adjust the body conditions to regain the balance, hence to reduce the damage to the body to the minimum. Let me take an example to illustrate: when there is a gunfight between the police and bandits, we want to see which direction the shots are coming from, causing casualties of the police force, so that we are able to adjust or reinforce the police power. We have no time to think about which brand of the guns or bullets the bandits use.

Over thousands of years, the external viruses have changed and evolved quite a bit, but the evolution of human beings was quite limited. The human body function, no matter how it was damaged, the symptoms due to the damage of the function, the reactions, and the following progression of the disease still follow certain paths. For this very reason, TCM’s focus on the balance of the human body often surpasses the effectiveness of Western medicine, which focuses more on external treats and the microscopic aspect of how human body’s cells are impacted by the external treats.

From the accumulation of many years of clinical treatment and observations, no matter it is Bird Flu, Swine Flu or other influenza, the bodily ‘damage’ and its progression by the viral attack still follow the description of the classic TCM literature “Treatise on Cold Damage on Miscellaneous Disease” (傷寒雜病論). In short summary, the disease usually starts with “Exterior Deficiency or Weakness” (表虛) or “External Coldness” (表寒), for which is matched to one of the several syndromes named with the corresponding herbal remedies such as “Gui Zhi Tang” (桂枝湯) and “Ge Geng Tang” (葛根湯). Then, the disease moves onto the next stage “Interior Coldness” (裡寒) or “Lung Coldness” (肺寒), which shows the syndromes named as “Xiao Qing Long Tang” (小青龍湯), etc. When the respiratory system is “affected by the coldness”, the body fluid function of the respiratory system gets affected. The circulation function of the lung becomes “Dry and Overheated” (燥热). This would lead to a more serious stage “Heated Interior” (入裡化熱) and would often be matched to its herbal remedy “Da Qing Long Tang” (大青龍湯). Or, even worse, it becomes so-called “mixed coldness and heat” (寒熱夾雜) in the lung. Such a complex situation was extensively discussed in Chapter 7 of the classic literature “Synopsis of Prescriptions of the Golden Chamber” (金匮要略肺痿肺癰咳嗽上氣病脈證治第七篇). At this complex stage, the illness development varies significantly among patients of different preconditions and other variants. It is no longer the situation that a simple herbal remedy can be applied to all the situations. The TCM theory illustrates various treatments by those herbal remedies such as “She Gan Ma Hung Tang” (射干麻黃湯), “Ting Li Da Zao Xie Fei Tang” (葶藶大棗瀉肺湯), ”Ze Qi Tang” (澤漆湯), “Xiao Qing Long Jia Shi Gao Tang” (小青龍加石膏湯), and others.

However, even the disease progressions are similar, the more serious viral attacks like Coronavirus can and often do progress much faster with more severe consequences than the common flu. As described in the previous paragraph, normally the disease progression of the “External Coldness” stage to the more serious “Heated Interior” stage usually takes one to two weeks. It is also often due to the ignorance of the patient or misdiagnosis and treatment of the doctor, which prevents the patient from recovering from this “catching a cold”. In the recent several years though, the time period between the time that the patient did not feel well and the time that the patient is in a serious and complex situation can be as short as 3 to 4 days. We also see the trend that this period gets shorter and shorter. In other words, the disease progression is getting much faster. This phenomenon poses a much higher demand on TCM doctors’ ability to make a quick and proper judgment and sensitivity to the subject matter. TCM doctors must intercept the disease progression before it reaches to a more serious stage, even without obvious symptoms of the next stage. TCM doctors have to timely prescribe the proper herbal remedy in terms of the type of herbs and relative dosages of herbs. Too weak a dosage could not stop the progression while too strong a dosage could worsen the condition also. A misjudgment would not be able the turn the conditions around, but hurt the patient more.

The above can be illustrated by a simple example. A patient caught flu and has symptoms such as heavy coughing, lots of sputum, and difficulty in breathing. From the TCM dialectics, with observations of white tongue coating, clear urine, and feeling chilly, etc., it is clearly caused by “Coldness”. Such a patient typically should be prescribed with “She Gan Ma Hung Tang” (射干麻黃湯) or its variations. However, due to the fast progression of the modern flu, the TCM doctor would need to pay attention to much subtle details such as the dryness of the tongue although it still shows the white coating. In this case, Sheng Shi Gao (Gypsum, 生石膏) might need to be added to the herbal remedy to make sure that the lung would not suffer dryness. Given that Sheng Shi Gao (Gypsum, 生石膏) itself is an ingredicient that is “very cold” in nature, the dosage could not be too strong to make the lung too chilly. At the opposite end of the spectrum, if the sound of the coughing is very ‘deep’, like dense sputum coming from the bottom of the lung, the herbal remedy might need to add Ting Li (Sisymbrium indicum, 葶藶) to clear up the lung to avoid too much mucus in the lung. And again, the dosage of葶藶 could not be too much to weaken the lung. (Note: Handling the proper timing and proper remedy can be a real test to the ability and experience of the TCM doctor.)

Let’s go back to the discussion on Coronavirus. From the limited information available so far, we know that there are about two weeks of incubation period after the infection. There are little symptoms during this period and the patient may just feel more tired than usual. More obvious symptoms will start like those of common flu with fever, fatigue but not too serious. Upper respiratory symptoms like running nose are less common. Some patients may not even exhibit fever. About half of the patients infected will recover over a week or so. The other half of the patients will experience difficulty in breathing, or rapid progression to acute respiratory distress syndrome, septic shock, metabolic acidosis, coagulopathy, etc. Some patients had died due to these severe conditions.

From the above description, this Coronavirus, in the beginning, is very much like the common flu and will stay in stages of “Exterior Deficiency or Weakness” (表虛) or “External Coldness” (表寒). Half of the patients infected will recover by themselves as in common cold. The other half of the patients may exhibit situations of rapid penetration into inner organs and excess ‘heat’, which causes loss of fluidity of respiratory system and accumulation of dense sputum at the lower part of the lung. In the TCM theory, the lung serves as the initial “gating factor” of body fluids. When the lung fails to serve the proper function, other organs like the kidney will be adversely affected also. In other words, Coronavirus can turn a light “External Coldness” to extremely severe “Lung Atrophy” (肺痿) and “Lung Abscess” (肺癰), which in turn will impair the function of other organs.

How to treat? Without direct experience of treating Coronavirus patients, we can only postulate from our limited information available in hand. (Note: Shortly after this writing, the author has directly and indirectly participated in treating patients of Coronavirus successfully. The treatments were exactly as outlined in this article.) From the ample experience of dealing pneumonia cases caused by flu, we are confident that we can also treat Coronavirus successfully. When patients are showing the obvious Coronavirus symptoms, most of them would have entered the stage of “Heated Interior” (入裡化熱) with “Lung Atrophy” (肺痿) or “Lung Abscess” (肺癰) to a certain degree. At this stage, we will need large dosages of Sheng Shi Gao (Gypsum, 生石膏) to clear the heat to ensure the proper fluidity function of the lung. Also, we will rely on Ting Li (Sisymbrium indicum, 葶藶), Da Ji (Euphorbia pekinensis Rupr., 大戟), etc. to clear up the dense mucus at the lower part of the lung and to remove the edema of the chest chamber. Without getting rid of the excess mucus and fluid, the lung cannot properly function. We need to use Ma Huang (Ephedra sinica Stapf., 麻黃), etc. to enhance the lung function (宣肺、發陽) and restore proper breathing. When the lung is damaged as in fibrosis, after the conditions stabilize, we need to “moisturize” the lung (润肺) to help the lung to recover fully. In other words, we will most likely use the herbal ingredients such as Sheng Shi Gao (Gypsum, 生石膏), Ting Li (Sisymbrium indicum, 葶藶), Da Ji (Euphorbia pekinensis Rupr., 大戟), Sheng Ban Xia (Pinellia ternate, 生半夏), Ma Huang (Ephedra sinica Stapf., 麻黃), She Gan (Belamcanda chinensis, 射干), Zi Wan (Aster tataricus, 紫菀), Kuan Dong Hua (Tussilago farfara flower, 款冬花), Sheng Jiang (Ginger, 生薑), Zhi Gan Cao (processed Glycyrrhiza uralensis Fisch., 炙甘草), Hong Zao (Ziziphus jujube, 紅棗), Mai Men Dong (Ophiopogon japonicas, 麥門冬), Xing Ren (Prunus armeniaca, 杏仁), and others. As we discussed in previous paragraphs, the timing, dosage, the relative ratios of different herbal ingredients are very critical. Given that there are quite some variations in patient conditions, the challenges on TCM doctors’ comprehensive knowledge, judgment and courage are unprecedented.

In those articles online, some TCM doctors claimed that Coronavirus can be cured by Ban Lan Gen (Isatis tinctoria root, 板藍根), which is believed to have natural antibiotic chemicals to “clear up the heat and toxics”. Some TCM doctors suggested using a simple mild herbal remedy “Mai Men Dong Tang” (麥門冬湯), which mainly relies on the ingredient Mai Men Dong (Ophiopogon japonicas, 麥門冬). Some people even suggested that having the green bean soup could prevent Coronavirus. In fact, those TCM doctors who have good experience of treating Bird Flu, Swine Flu, and pneumonia caused by other influenza would know that the people making those claims never had the real experience of treating severe pneumonia. They at most helped in a minor way the patients under Western medicine treatments. Under such conditions, it is not a surprise that the China government has not used TCM as the primary method of treating Coronavirus, despite its big promotion of TCM in the recent years. (Note: After this writing, Coronavirus epidemic became so severe in China that the China government changed its strategy and started to use TCM extensively in treating many mild Coronaviurs cases.)

Medicine is the science based on real treatment results. Without a good amount of successful cases in clinical treatments, it is useless to promote any fancy idea of treating patients. If we would like TCM to be respected in the mainstream medicine and to be meaningfully used in a severe epidemic like Coronavirus, it is critical to focus on the most fundamental. That’s the clinical results. Like the martial arts, unless you can fight off the bad guys, it’s just a show of fancy movements.

（http://andylee.pro/wp/?p=7169）
#當張仲景遇上史丹佛

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Every year I invest hundreds of thousands of dollars on my own education because I know that continuous learning and developing new skills are critical even before I began my global organization.

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（下面還有得看～）

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【影片目的】
感謝AirAsia讓在學生時代的我有機會去海外旅行，並且鼓勵更多人去旅行。

【影片介紹】
我知道很多人看到影片一定會認為我有接受AirAsia的贊助而做這個影片。（我也希望有xD）這個反應很自然。但這個影片事實是真的完全沒有任何贊助。

是我和我的好朋友Shen在上個月搭AirAsia 飛機去馬來西亞途中聊到我們各自多常搭AirAsia & AirAsia x 去不同地方旅行，碰到了哪些不來自不同地方的新朋友，發生了什麼有趣的事而興起決定做的影片。覺得很感謝我們生在這個時代。

在這個時代每個人都有機會去旅行。重新認識自己曾經錯誤解釋過的世界，然後認識自己以及身邊每一個人的價值。

世界很大，大得我們怎麼能只停留在一個地方。
旅行吧！

＝＝
我很喜歡旅行，而我人生第一張自己打工賺錢買的機票就是AirAsia x。
那時候我去的是泰國。
在學校宿舍就很簡單的在網路上找到的AirAsia x 的促銷機票，用他們的網路訂票系統訂了我人生第一張機票。
＝＝
用AirAsia & AirAsia x我去過了，泰國，馬來西亞（吉隆坡，檳城，麻六甲，沙巴，刁曼島）香港，新加坡。
除了他真的是比較便宜之外，還有其他三個理由讓我一直用AirAsia旅行。


0:30 ☆理由1☆ 漂亮的空姐
我當然也是做過別的航空，通常其他航空的空姐感覺是比較拘謹的。
比較有距離感。
AirAsia的空姐真的不一樣！
第一他們的頭髮不像其他航空規定一定要盤起來，
AirAsia空姐的頭髮，秀髮！很多是放下來的。
連是女生的喔都覺得真的很正很性感很美啊～～

0:58 ☆理由2☆ 美味的飛機餐
做過不同航空的飛機還是AirAsia的飛機餐讓我最開心。
或許馬來西亞料理就非常合個人口味吧。
他的菜單真的太豐富！然後又很道地！
加上真的不貴。平均差不多就是美金8塊左右吧。
以飛機餐的價錢來說真的很OK～
我只要用AirAsia飛，一定是先上網訂飛機餐xD
我太愛吃。
吃完正餐後過3小時一定再點個馬來西亞泡麵。

1:31 ☆理由3☆ AirAsia來自馬來西亞！
馬來西亞是我非常喜歡的國家之一。
我最好的朋友Shen （from Shen LimTV）就是馬來西亞人。
所以我才會開始對這個國家開始認識，然後喜歡上的。
目前去過了吉隆坡，檳城，麻六甲，沙巴，刁曼島真的是很喜歡。
人，食物，多元的文化與宗教，還有海邊！
我有一個愛死海邊的病。
馬來西亞是世界上被認可又最美海灘的國家。
我還會再去。遇見更多人，看更多地方，然後曬在更多美麗的海邊。

最後，希望你喜歡這個video：）

＝＝
【Purpose of The Video】
Say thank you to v to let me be able to travel abroad when I was a student. And encourage more people to take on a trip to see this world.

【Introduction】
I know many people will think I make this video because it is sponsored by AirAsia (I wish it was :P).
It is understandable. But, the fact is, it is not. This video is not sponsored by anyone at all.

I just came up with this idea while Shen and I am taking AirAsia x to Malaysia. We were talking about how much and how often we fly with AirAsia to travel to places, and people from different places we met, interesting things that happened on each of our trips. We just feel thankful that we were born in this time.


Nowadays, most of us got chance to travel, to know the world that we use to mistaken, and to know the value of ourselves and of everyone else.

The world is too big to stay in one pace.
Explore!
＝＝
I love traveling. The first flight ticket I bought with the money I made from part time is AirAsia x ticket. That time I went to Thailand.
At school, I just simply went online and found AirAsia’s promotion tickets that I could afford. And then I use their online booing to buy the very first flight ticket in my life!
＝＝
With AirAsia & AirAsia x, I have traveled to Thailand, Malaysia (Kuala Lumpur, Penang, Malacca, Sabah, Tioman island) , Hong Kong, Singapore, for the reason it’s just cheaper than other airlines but also 3 other reasons!


0:30 ☆Reason1☆ Beautiful flight attendants
Of course I also have taken other airlines. Usually flight attendants from other airlines are in a more formal style. (sometimes makes me feel a little distanced )
But the flight attendants from AirAsia & AirAsia x are just different!!
For example, they don’t need to put up their hair.
And I feel it’s a more friendly style. (my personal opinions lah)
Even I am a girl, I think AirAsia flights are so attractive, sexy, and beautiful~

0:58 ☆Reason 2☆ Yummy meals on board
Out of all meals on board form different airlines,
The one from AirAsia satisfies me the most!

Maybe I just personally like Malaysian food so much :P
The food on menu really varies, and it is very authentic.
Plus, its just inexpensive.
It’s averagely 8 dollars, and as price of on board meals, I think it’s very acceptable.
I always order online before I fly if I fly with AirAsia or AirAsia x
I’m just such a foodie.
And 3 hours later, I must order a Malaysian cup noodles :P yum

1:31 ☆Reason 3☆ AirAsia is made in Malaysia!
Malaysia is one of my favorite countries.
My best friend, Shen is Malaysian, and that’s why I started to know about Malaysia. So far I have been to Kuala Lumpur, Penang, Malacca, Sabah, Tioman island, and I just really like this place. Love the people, the food, the multiple cultures and religions, and the beachesss.

I love the beach.

Malaysia is one country that has the most beautiful beaches.
I definitely will visit Malaysia again. To meet more people with great souls, see more amazing places, and lay down on more beautiful beaches.

Last, hope you enjoy this video ;)


♥Mao愛看 YouTuber♥
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蔡阿嘎
rickolam1
魚乾
靠杯星球 fun planet
GINA HELLO!
TheKellyYang
JASON(大J)
笑波子
香格拉 Shangrilayt
Stopkiddinstudio
TGOP (This Group Of People)
這群人

... and more!

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music: YouTube Audio Library
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