關於 personalized marketing example ，我們在網路上蒐集到這些相關的討論、資訊與評價

即學10個「商業計劃書」的術語 - Zephyr Yeung

學習撰寫商業計劃書（Business Plan）是創業者進入資本市場前必修的第一門課。一份優秀的Business Plan可以成功引起投資人的關注，進而獲得深入溝通的機會。剛開始創業，或計劃創業的你，是否對Business Plan一知半解？快學會以下10大術語，為自己打好根基，增長一下自己對商業計劃書的基本概念吧！

1）Vision Statement 願景聲明

願景聲明（Vision Statement）陳述你的企業希望在未來幾年之後變成甚麼樣子，用來展示其夢想以及從長遠來看它想要的位置。

Example 1:

Our vision is to help everyone enjoy amazing technology.

Example 2:

Our vision is to be the trusted partner for companies looking to grow their business in Asia.

2）Action Plan 行動方案;行動計劃

行動方案用來描述你的企業將採取的步驟，以實踐其主要目標。

＊ Tips: 你可以創建一個粗略的模板（a rough template）以列出所有要執行的任務（all the tasks to be performed）、到期日（due dates）和負責人：

3）Management Team 管理團隊

你需要在Business Plan中包含一個關於你的管理團隊的說明，以便投資者知道誰在指導公司的營運。

e.g. 誰是首席執行官（Chief Executive Officer ；CEO）？誰是總裁（President）？誰是首席財務官（Chief Financial Officer ；CFO）？

4）Organizational Structure 組織結構

組織結構的部份應清楚地顯示員工職位（position ）和等級。通常以圖表的形式顯示員工的照片以及他們的職位和管理階層。

5）Executive Summary 執行摘要

Executive Summary 是商業計劃書的極爲重要部份。這是你的潛在投資者（potential investors）很著重的一部分，通常一到兩頁。一般來説，潛在投資者閱讀第一頁之後將會決定是否繼續閱讀你的計劃書，並認真考慮是否投資你的公司。

6）Target Market 目標市場

Target Market=企業的銷售對象

Example 1:

Our target market is women aged 18-60 almost every generation, who love fashionable and trendy look also concerned about high-end quality（高端品質）.

Example 2:

Our target market is men aged 30 and under who buy whey protein to get bigger muscles.

7）Market Analysis 市場分析

Market Analysis應包括對行業的概述（an overview of your industry）、對目標市場的了解（a look at your target market），對競爭的分析（an analysis of your competition），對業務的預測（your own projections for your business）以及需要遵守的任何法規（any regulations you’ll need to comply with）。

8）Market Share 市場佔有率

Business Plan的市場分析中，一定要描述您希望獲得多大的市場佔有率。

9）Competitive Advantage 競爭優勢

在市場分析的部份，你還需要談談你的競爭優勢（competitive advantage）。意思是你的企業提供的產品或服務的優勢。是甚麼讓你的產品比競爭對手更勝一籌？為甚麼客戶會選擇你的產品而不是其他公司的產品？

10）Sales and Marketing Strategy 銷售和行銷策略

Example 1:

We differentiate ourselves from our peers through our integrated business model（綜合業務模式）, financial strength（財務實力） and strong track record（良好的業績記錄）.

Example 2:

At L&Y Collection Ltd., we offer a personalized service （個性化服務）to everyone, no matter the size or scale （規模） of your business. We take the time to listen and develop an asset management solution （資產管理解決方案）that meets your business needs（業務需求）.

原文：經濟通

#商業 #商業

Good morning!

I'm writing an article on protective behaviors and thought it was so important that I share some of the safeguards that we use online with Ella Grace. We live a pretty public life but there are a few key areas that we are especially vigilant on in order to protect her.

***
1. NO LIVE POSTING
If you follow me on social media, you'll notice that very rarely do we live post unless we're on holiday somewhere really far away or have a specific event that we have agreed to live post on. It's why I only instastory at night and not always on the same day. This helps me help her keep safe from strangers knowing our schedule, where we are at what time or even knowing where we are right now.

2. NO SCHOOL PICTURES
Every mama has their crazy and this is certifiably mine. I am fiercely protective of people knowing where Ella Grace goes to school and we are very strict about not posting any school pictures online at all. I also made up Ella Grace's very non-descript uniform and the days that she does wear a school shirt, we either change after or I just don't post any pictures of her in it. I also delete any comments that make any reference to her school or her school friends (please be mindful of other people's littles too!) and we don't let her school post any marketing material that has her face on it.

3. NO SPECIFICS
While we do share a lot online, we are quite strict about not posting specifics like which playgroups we go to or what days we plan on going to it, what days her activities are and where, which pediatricians she sees, what events we are attending together for the week (unless it's a specific meet and greet). Again, it's so no one really can keep track of your routine or whereabouts and even if they figure it out, it takes a lot more work, thus making your little less vulnerable to being a victim.

4. NO HASHTAGS
I have quite a few hashtags that I use for work but Ella Grace doesn't have a generic one that I use for all her posts. While it isn't that hard to put her face to her name or how she’s definitely prominently featured on most of my posts (hi mama 😂😅), this is usually suggested so pedophiles don’t have instant easy access to a catalog of your child’s pictures.

5. NO PRIVATE PHOTOS / NO BIKINIS
In line with that, I also am really protective about the kind of photos she takes. Strictly no naked photos, photos of her on the toilet, photos of her in any compromising position or wearing anything that wouldn't be considered as modest swimwear. If we are on a photoshoot and she has to change outfits, I make sure that she does it either in a private area or that the photographer puts down his/her gear.

6. NO ADDRESSES
To protect ourselves and our friends, if I post a location of a home, it is usually quite generic. We have a mailing box for partnership deliveries and I don't give out our home address and try to avoid even mentioning the area if I can.

7. NO PERSONALIZED ANYTHING
While my OCD heart loves personalized anything, I don't personalize or embroider her name on her clothes, lunchbox, backpack, uniform, water bottle, etc. I might label it in a discreet place but never big enough that anyone off the street would immediately know her name by looking at it or if there was a picture taken of her, it's not instantly, her name is Ella Grace and she looks like this. Remember for little ones, if a stranger knows their name and calls them, they might go to them as they are still learning the difference between a nice stranger and trusted friend.

8. WOULD SHE MIND IF SHE READ/SAW THIS?
This is what I always come to when I'm writing stories or using her as my example, would she mind if she read or saw this as an adult later? Am I being respectful of her story and her journey? Am I using her story in the right way or is it just to make fun of her and something she might be embarassed of later?

***

While it's a lot more trickier for us to keep her sheltered online, it's a decision that my husband and I made together. We sat down and discussed the safeguards we felt passionately about and made sure that we had plans in place to keep her safe.

Not everyone will have the same amount of mama bear crazy, my hope in sharing this is that you'll be able to make an informed decision for whatever works for your family.

Everyone parents differently and that's okay. Share this but don't judge. Protect your mama tribe but don't shame. Awareness is key and I know this with all my heart that mamas standing up and showing up for one another can change the world.

Let's keep those babies safe! <3

***

Racheal Kwacz is a Child and Family Development Specialist, women's leadership speaker and mama tribe advocate. As creator of the ‘RACHEAL Method’, she combines her 20+ years experience working with children in the USA and in Asia with the foundations of ‘Respectful Parenting’, leading parents and teachers around the world in raising kind, confident, compassionate, resilient little ones.

Racheal is also an avid supporter of women for women and loves speaking on authentic leadership and community.

Part 2 of the 3-part series I wrote on keeping your little ones safe. Stay tuned tomorrow for the finale on learning to talk to your little one about it. ❤️

Good morning!

As a follow up to yesterday's post on protective behaviors, I wanted to share some of the safeguards that we use online with Ella Grace. We live a pretty public life but there are a few key areas that we are especially vigilant on in order to protect her.

***
1. NO LIVE POSTING
If you follow me on social media, you'll notice that very rarely do we live post unless we're on holiday somewhere really far away or have a specific event that we have agreed to live post on. It's why I only instastory at night and not always on the same day. This helps me help her keep safe from strangers knowing our schedule, where we are at what time or even knowing where we are right now.

2. NO SCHOOL PICTURES
Every mama has their crazy and this is certifiably mine. I am fiercely protective of people knowing where Ella Grace goes to school and we are very strict about not posting any school pictures online at all. I also made up Ella Grace's very non-descript uniform and the days that she does wear a school shirt, we either change after or I just don't post any pictures of her in it. I also delete any comments that make any reference to her school or her school friends (please be mindful of other people's littles too!) and we don't let her school post any marketing material that has her face on it.

3. NO SPECIFICS
While we do share a lot online, we are quite strict about not posting specifics like which playgroups we go to or what days we plan on going to it, what days her activities are and where, which pediatricians she sees, what events we are attending together for the week (unless it's a specific meet and greet). Again, it's so no one really can keep track of your routine or whereabouts and even if they figure it out, it takes a lot more work, thus making your little less vulnerable to being a victim.

4. NO HASHTAGS
I have quite a few hashtags that I use for work but Ella Grace doesn't have a generic one that I use for all her posts. While it isn't that hard to put her face to her name or how she’s definitely prominently featured on most of my posts (hi mama 😂😅), this is usually suggested so pedophiles don’t have instant easy access to a catalog of your child’s pictures.

5. NO PRIVATE PHOTOS / NO BIKINIS
In line with that, I also am really protective about the kind of photos she takes. Strictly no naked photos, photos of her bathing or on the toilet, photos of her in any compromising position or wearing anything that wouldn't be considered as modest swimwear. If we are on a photoshoot and she has to change outfits, I make sure that she does it either in a private area or that the photographer puts down his/her gear.

6. NO ADDRESSES
To protect ourselves and our friends, if I post a location of a home, it is usually quite generic. We have a mailing box for partnership deliveries and I don't give out our home address and try to avoid even mentioning the area if I can.

7. NO PERSONALIZED ANYTHING
While my OCD heart loves personalized anything, I don't personalize or embroider her name on her clothes, lunchbox, backpack, uniform, water bottle, etc. I might label it in a discreet place but never big enough that anyone off the street would immediately know her name by looking at it or if there was a picture taken of her, it's not instantly, her name is Ella Grace and she looks like this. Remember for little ones, if a stranger knows their name and calls them, they might go to them as they are still learning the difference between a nice stranger and trusted friend.

8. WOULD SHE MIND IF SHE READ/SAW THIS?
This is what I always come to when I'm writing stories or using her as my example, would she mind if she read or saw this as an adult later? Am I being respectful of her story and her journey? Am I using her story in the right way or is it just to make fun of her and something she might be embarassed of later?

***

While it's a lot more trickier for us to keep her sheltered online, it's a decision that my husband and I made together. We sat down and discussed the safeguards we felt passionately about and made sure that we had plans in place to keep her safe.

Not everyone will have the same amount of mama bear crazy, my hope in sharing this is that you'll be able to make an informed decision for whatever works for your family.

Everyone parents differently and that's okay. Share this but don't judge. Protect your mama tribe but don't shame. Awareness is key and I know this with all my heart that mamas standing up and showing up for one another can change the world.

Let's keep those babies safe! <3

Join me tomorrow on how to talk and empower your child with protective behaviors using Respectful Parenting methods and diplomatically navigate it with strangers and family!

***

Racheal Kwacz is a Child and Family Development Specialist, mama tribe advocate and writer. As creator of the ‘Racheal Method’, she combines her 20+ years experience working with children in the USA and in Asia with the foundations of ‘Respectful Parenting’, leading parents and teachers around the world in raising kind, confident, compassionate, resilient little ones.

To learn more about her upcoming workshops, check out

https://kidxy.com/rk