Influencer Marketing in 2025 -The future of human media
2025的影響力行銷-人類媒體的未來
#SXSW 2019
z世代社群2020年佔所有消費者40%,研究顯示他們不相信傳統媒體廣告，92%的他們相信影響者（KOL)的推薦，而且這世代只有9%用Facebook, 這些社交平台會繼續保持相關性嗎？
當影響者活動的需求超過了廣告，有一個厲害的新平台出現了：#HYPR ，一個及時分析影響力給全世界KOL與甲方的平台，預測和自動化廣告系列流程 - 從發現到廣告系列跟踪和衡量👉🏼https://hyprbrands.com/
2025年，越微小越多樣的KOL是取代未來單一品牌大使，品牌以後更難取悅他們的目標客戶，只能透過更多細分的KOL代表溝通，而KOL也需要更清楚自己的定位還有中遠程目標，更多的個性專注和真實性還將成為首要任務。
The Gen-Z community will account for 40% of all consumers by 2020. Adverse to traditional methods of advertising, who do they trust? Influencers. 92% of consumers believe that their recommendations are more authentic than an ad. For this reason, brands are humanizing their marketing campaigns with these key opinion leaders. So, what will influencer marketing look like in 2025? A 2018 study showed that just 9% of Gen-Z uses Facebook, will social platforms like these continue to be relevant? As the demand for influencer campaigns surpasses advertising, we predict a shift towards automating the campaign process -- from discovery, to campaign tracking and measurement. A network of micro-influencers will replace single brand ambassadors, and attaining authenticity will become top priority.
micro influencer study 在 Case studies of micro-influencer campaigns we've loved 的相關結果
Looking for a micro-influencer case study? Here are some inspirational campaigns that we've loved – from the brands like Maltesers, Lumene, and others. ... <看更多>