กรณีศึกษา Casper ธุรกิจขายที่นอน ออนไลน์ /โดย ลงทุนแมน
“ไอเดียนี้แย่มาก ไม่มีใครซื้อที่นอนทางอินเทอร์เน็ตกันหรอก”
นี่คือคำพูดของกลุ่มนักลงทุน ที่ปฏิเสธให้เงินเจ้าของบริษัท Casper ไปเริ่มต้นธุรกิจขายที่นอนออนไลน์
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Continue ReadingCase study Casper. Online / Investing mattress business.
′′ This idea is terrible. No one will buy internet mattresses
This is the quote of a group of investors who refuse to get money for Casper company to start an online mattress business.
Maybe because in the past, people are still familiar with buying beds in front of the store.
But Casper finally can erase those beliefs
And make online mattresses widely popular
How do they use DISRUPT mattress market
Investing man will tell you about it.
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Casper is an online retail business from USA
Founded in 2014 or just 6 years ago
The main products that the company has chosen to sell are ′′ bed ′′
Because it's something to use regularly because humans sleep average of 6-8 hours a day.
However, Casper in the early stages couldn't convince investors to care about their business.
Y ' all don't believe consumers buy site mattresses that often.
Because it's quite expensive and the product has been used for years.
This industry is also a large market worth around 1,200,000 million baht.
With a lot of retail players competing fiercely
Making the owner of the company to pay personal money. Try to produce the product first. Until it's in debt of 3 million baht.
Casper's mattresses are designed with good quality materials like Memory Foam, which fits the user's body, so it reduces pressure and makes us sleep better.
The sale price is between 11,000 to 35,000 baht, which is not expensive like various retail stores.
Including the company is open to return within 100 days and warranty for 10 years.
When businesses look into form, there is a group of Venture Capital investors coming to support funding.
Make Casper finally able to launch the platform
Originally, they predicted the first year of income at around 60 million baht.
But the result appears that just the first 2 months, sales have gone through the target.
If you ask me why Casper mattresses are selling well.
The answer would be a marketing strategy that attracts consumers in this era.
Casper's most highlights. Apart from quality and price.
It's packing small boxed mattress products to be shipped to customers.
When the box is removed, put it on the base of the bed, the mattress will gradually blister up as if it lives.
This unique creates a trend of posting video clips, unpacking boxes and placing Casper mattresses on social media platforms.
Especially when famous people post like Kylie Jenner's case talking about their Instagram and YouTube casper mattresses generated over 870,000 likes.
Therefore, companies are primarily focused on advertising on social media
By hiring actresses and influencer to make casper product containers
Later, when the brand is famous, there are more interested in investing.
Target major retail malls, A-Grade Investment. Ashton Kutcher's fund.
Or entertainment industry people like Tobey Maguire, Leonardo DiCaprio, Adam Levine etc.
The company therefore puts future vision to step into a virtual Nike of sleep.
By expanding the business to other sleep related items such as pillow, bed sheet, lamp.
Also invested to build over 200 storefronts
And expanding services to foreign countries such as Canada, Germany, England.
Performance of Casper Sleep Inc. Continuing to grow
Year 2017 Income 7,900 million baht. Loss of 2,300 million baht.
Year 2018 Income 11,200 million baht. Loss of 2,900 million baht.
Year 2019 Income 13,800 million baht. Loss of 2,950 million baht.
Casper used to be evaluated by business value at 34,500 million baht. It is a starter cuddle Unicorn decoration.
And on February 2020, the company got the IPO listed into the New York Stock Exchange.
But the latest stock value has gone down to around 11,300 million baht.
This may be the result of Casper's losses and marketing advertisement costs quite high.
Assemble Casper's success, it has resulted in competitors selling online mattresses for less than 175 companies.
Including big ones like Walmart and Amazon
Online mattress selling has become a new trend in the market which makes the largest US mattress firm retailer named Mattress Firm who has been in business for 33 years. Sales of 107,000 million baht. Bankruptcy announced in 2018
This is an interesting case study
Although the product doesn't seem to fit online sales.
But did you know that when we walk in the mall to buy a mattress, we listen to the sales staff speak differently than we see online reviews. Trying with a real mattress may not affect the decision that we initially thought.
If you can make a point of selling by letting people review the products.
So that there is a trend. Let's talk about it widely.
Maybe we can sell the kind that people don't think they can sell like Casper's bed..
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References
-https://www.cnbc.com/2019/04/05/how-caspers-founders-built-a-billion-dollar-mattress-start-up.html
-https://en.wikipedia.org/wiki/Casper_Sleep
-https://casper.com/
-https://www.statista.com/chart/20729/revenue-and-net-loss-of-casper/
-https://www.cnbc.com/2019/08/18/there-are-now-175-online-mattress-companiesand-you-cant-tell-them-apart.html
-https://en.m.wikipedia.org/wiki/Mattress_FirmTranslated
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hiring advertisement 在 Milton Goh Blog and Sermon Notes Facebook 的精選貼文
Do you find it difficult to find time or motivation to study the Bible on your own? When you open it, do you struggle to try and understand it?
Our “God Every Morning” and above patrons on Patreon receive a devotional every morning in their email.
I called it “God Every Morning” (GEM) devotionals because they help you to start the day right with fresh revelations from God’s word—it’s like feasting on freshly baked bread. Let the first thing you read be encouragement and a reminder that God loves you.
There are currently more than 400 such GEM devotionals that patrons can access anytime they want in the archives to meditate on at their own time.
GEM Patrons also receive daily studies of a chapter from the Bible in our WhatsApp Chat Group, helping them to have a community to grow in the word together and to pray for one another.
The Holy Spirit has been leading me to add a voice recording of a prayer for the patrons daily so that they can join in prayer and tap on the corporate prayer anointing.
Here’s some testimonials from a few of our patrons about the GEM Bible Study group:
“GEM is really a rare find! God knows the desire of my heart to want to delve deeper into His Word, one that is a Grace-centric Bible study. I am glad to glean on the wisdom and takeaways shown in the GEM Bible study chat group, which is evident of the Holy Spirit’s revelation. Truly a refreshing oasis and go-to sustenance for today’s busy and hectic lifestyle!” - Justina Ng from Singapore (“Superabundant Grace” Tier patron)
“Hi Milton, with your leading guidance in Bible study, I found the Bible interesting and am able to find more treasures and deeper understanding of our Savior and Lord. It is a most blessed morning Bible study. Thanks a lot Milton.” - Mally Chai from Malaysia (“Unmerited Favor” Tier patron)
“Was led to join the GEM Bible study group by Milton and I was blessed by his teachings and insights on the Gospel of Mathew. There were new nuggets of truth and revelations by Milton daily which I have not realized before when I mediate by myself. This divine arrangement has indeed helped me in my spiritual walk and a deeper understanding on God’s love. The parable were explained in ways which I can understand and always point us to Jesus. I will strongly encourage any brother or sister to join this Bible study group as I am so blessed by it. All glory to Jesus!” - Josephine Loo from Singapore (“God Every Morning” Tier patron)
“Yes I’ve been enjoying the study and enjoying your insights too... I’m very blessed to receive this one to one dialogue that you very kindly engage in when I raise questions and/ or give my views. All study of the Bible is so welcome to me but Grace-filled insights are much more enthralling because they are from the heart of ABBA. Thank you very much for taking time to dig into the word. Blessings in Christ Jesus!” - Shally Joseph from India (“God Every Morning” Tier patron)
At certain tiers, patrons receive all the books I’ve ever written, including ebook copies of all the sermon notes I’ve compiled over the years since 2014.
There is a wealth of Biblical wisdom in all these resources which you can enjoy at your own time and convenience.
I also pray for our patrons and receive prophetic words for them in situations they are presently facing in their lives.
God has deemed it fit that we bless each other—I feed them with spiritual things and they support us financially so that I can continue to write multiple pieces of Christian content daily to edify the body of Christ and to plant seeds for salvation in those who are still lost.
In the past month, our Christian posts reached more than 250k readers on Facebook alone, not including readers on my website, YouTube channel and Twitter.
It takes funding to effectively reach the world with the Gospel—especially in this generation that has plenty of high-quality secular content to be preoccupied with.
With more funding, we can reach more people via advertisement boosts, create higher quality content with better equipment and possibly hiring more talents to assist in this ministry work.
I’m also in the process of turning my patron-only study of the 37 miracles of Jesus into an ebook and possibly a paperback, tentatively called “30 Days of Miracles”.
I’m believing that this new book will impart faith to readers to receive more miracles in their own lives, as they see the majesty of Jesus working miracles during His earthly ministry.
I’m passionate about this topic because the body of Christ needs the power-packed combination of the word of God and the power of God to do effective evangelism.
To start learning how to walk in the miraculous, we can start by looking at the miracles of Jesus—one miracle a day, for 30 days. It will be a transformational, miracle-filled month for the readers!
People who join as patrons (doesn’t matter which tier) before the book “30 Days of Miracles” is launched will receive a complimentary ebook copy of it when it’s complete—much earlier than non-patrons who will be able to purchase it as a book.
Dear reader, if you have been enjoying my content and posts on Facebook, there’s much more than what you’ve been reading.
If the Holy Spirit leads you, join us as a patron today and partner with us as we reach more souls with the Gospel of Jesus Christ ===>
Http://Patreon.com/miltongohblog
#Patreon #MiltonGohBlog
hiring advertisement 在 Chopie Cakap Facebook 的最佳解答
You don't need to know everything! - Tony Fernandes
Tony Fernandes's top 10 tips for entrepreneurs
1) You don’t need to know everything
I came from the music business. I knew nothing about planes. To all the entrepreneurs out there, you don’t need to know everything about what you want to do. It’s all about the idea, it’s about passion, it’s about implementing it.
2) Just do it!
Don’t let anyone tell you that you can’t do it. You’ve got one life, so you can’t press the rewind button and say ‘I wished I had done that.’
So I recommend to all of you out there, just do it. Live your life to the utmost, be positive. If you fail, at least you have tried.
I have failed miserably at Formula One, but I have no regrets because I got to stand with the greats from Ferrari, McLaren, and others.
3) Passion is a key problem-solver
Dreams do come true. Don’t worry about failure. You have one life, make the most out of it. Nine times out of 10, if you have the passion, you will find a way to work through it.
4) Invest in marketing
If you have the greatest idea in the world, please, please, please put some money on marketing. This is because if you don’t put money on marketing, nobody is going to hear about your great idea.
There are so many great ideas that never took off because of a lack of marketing.
Marketing is not about the dollars, it is also about public relations (PR). In AirAsia, we had no money. So I ran around with a red cap on and said controversial things so that the press would always take a picture of me. That was our marketing in AirAsia’s early days.
We have been through so many issues, and marketing played a key role in overcoming them.
Remember SARS (severe acute respiratory syndrome)? At that time, nobody wanted to fly; we all thought we are going to die.
Everyone cut their advertising, but I told my guys not to cut because this was the best time to build our brand. In fact, we tripled our advertising and everyone looked at me and said, “Are you on drugs?” I said, no, it is the best time because no one else is advertising.
When the first Bali bomb attack happened, everyone cancelled their flights. I said to the guys, we cannot let the Bali route die. We must continue to fly.
So we came up with ‘Love Bali’ campaign, giving away 10,000 free seats, and it worked. All 10,000 seats were snapped up in like under one minute. And all those who got those seats told all their friends about it on social media. Your best advertisement is your customers.
5) Leverage social media
When Malaysians get a good deal, they will tell the whole world about it. So the 10,000 people who went and had a good time in Bali, told 10,000 people that they had a good time. That was the early gestation of AirAsia’s social media.
We realised the power of social media very early on, so when Facebook and Twitter came up, we latched onto them. We were early adopters. We now have 32 million people on our various social media platforms, and 7 per cent of our business comes directly from social media.
The Bali campaign taught us that our best advertisements are our customers.
6) Don’t be scared of complaints
Complaints are actually free market research. Someone took the effort to write to you to tell you where things went wrong and how they should be improved. These are things that companies pay a lot of money for consultants to tell them that same thing.
So we treat every email preciously.
7) Focus on one image when it comes to branding
During the early days, there was the word ‘AirAsia’ and a logo of a bird in our branding.
If you look at the top brands in the world, there’s only one image that comes to your mind. When I say “Shell,” you think of the Shell logo. When I say “Coca-Cola,” you think of the word ‘Coke’ in italics, and when I say “Nike,” you think of the swoosh.
So, back to our earlier AirAsia brand, we said drop the bird – we felt it was facing the wrong way anyway – and we used ‘AirAsia’ as our logo. Just one image. Why spend double the money to promote two images?
We also dropped the blue and the green colours. I tried very hard not to go with red, because everyone thinks that I want to be Richard Branson [the Virgin Group founder and Fernandes’ former boss] ... but it was the best colour, so we picked red.
So yes, the colour does make a big difference!
8) Go on the ground
What I used to do – although I don’t do this anymore – was that once a month, I would carry bags, I would be a cabin crew [member], and also at the check-in counter.
I did this for two reasons. The first is that you can’t be an effective CEO (chief executive officer) unless you go on the ground to experience the real situation.
Here’s a true story. The baggage handling team told me that they needed belt loaders. I told them, “No, we can’t buy that as it’s too expensive.”
So one day when I was tasked to carry bags, they put me on one of the Indonesia flights. People who fly with us generally bring their house with them, but people who fly to Indonesia bring their neighbour’s house as well!
So there was a lot of bags. I broke my back in the process, and I told my team that they were right and I was wrong, and let’s buy the belt loaders.
If I didn’t do that [go on the ground] and just sat comfortably in the office, I would have made a wrong decision, damaged a lot of bags, and probably started a union.
The second reason [for going on the ground] is that I wanted to look for talent. I wasn’t looking for the talents from Oxford or Cambridge, I was looking for the Grade 3 SPM [O Levels equivalent] kind of guys who needed a second chance.
9) Never underestimate the potential of your staff
I broke all the rules in terms of hiring people. To me, as long as you have a dream, you can do anything.
There was an ex-cabin crew member – she came up to me one day and told me that her dream was to become a pilot. I told her to go for it.
Then she called me up one day and asked if she could take part in the Miss Thailand [beauty pageant], and I told her okay, as long as I get to use her photographs in our marketing materials.
She won the [Miss Universe Thailand] pageant and recently became a captain – so we are the only airline in the world with a Miss Thailand flying with us.
The moral of the story is that we have such a flat structure that she was able to tell me what her dreams were, and we were able to make a raw diamond into a diamond.
Another one of my boys, a baggage handler in Kuching, told me he wanted to become a pilot. I told him to go for it. He passed all the exams ... he had the top marks in the flying academy. Today, he is a captain.
We have many of such stories at AirAsia.
Your biggest assets, besides your ideas, are your people – because at the end of the day, it is the people who will deliver your ideas.
10) Data is king
We have a huge amount of data that we don’t know what to do with it, but everyone else wants our data ... so we figured it must be something very valuable and there must be an opportunity there.
We are investing in a few ventures. We plan to launch our own version of TripAdvisor, a travel dongle, a new YouTube-type of channel and more – data will be playing an essential role in these ventures. Data will be king. —
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