【IMPACT 2016 直擊】Giulio Xiloyannis, ZALORA MY, TW, HK & SG Managing Director
受到梅姬颱風的影響，Giulio 的班機取消，無法抵達現場。然而，ZALORA 團隊僅用一天的時間，完整且高品質的錄下 Giulio 的整場分享，並現場 dial in 回答現場觀眾的問題，完全是 Internet 時代的最佳體現！以下是一些 Giulio 演講的重點摘錄：
What is Global Fashion:
We (ZALORA) are in a fashion market of over 368B Euros, targeting a population of more than 3.6B.
ZALORA's Exclusive Offers (Strategy):
Private labels
Local Brands components
International Brands, sometimes exclusive online offers
Localized approach in terms of payment and experiences
What makes ZALORA different? Experience! Localized approach:
6 components
1. Localized content
2. Seamless experience
3. Express free delivery
4. Easy cash payment
5. Personalized service (localized customer service team)
6. 30 days return policy
6 operations websites
9 language country interfaces
6 official customer service languages
17 payments provider partners, including new solutions like LINE Pay, Apple Pay etc.
Last mile delivery experience
Comparing to other international websites that can’t fulfill during peak or holiday seasons, ZALORA has their own delivery system to make sure all the products are well delivered.
Return: Traditional or door steps pickup or convenience store
Customer Loyalty - Partner with local credit card and reward companies
ZALORA tries to position themselves as a company that combines international and local brands with local eCommerce experience.
