Exactly 3 Years ago, in August of 2018- we were on site for 3 days to complete construction, do an architectural photo shoot, shoot commercials, and do a ribbon cutting for our studio's revamp of @tokyotokyophilippines - a 30+ year old fast casual restaurant which has by that time exchanged ownership about three times. Our design was probably Version 4 or 5.
It was great. #jjacunabespokestudio was able to help them with their "lifestyle" concept- an upgrade off the base concept that's Targeted to today's consumers in their 20 and 30s. The main brief- refresh the brand-new our response- let's stop the "disneyfication" of Japan- and just start a new Spatial brand based on the essence of Japanese pop culture and aesthetics... Well with a sprinkle of blade runner.
For the franchisees who have to buy in a higher investment for the "lifestyle concept" - mainly due to imported materials and bespoke lighting et al- I hear that the ROI has been absolutely amazing. Well in non-covid years. - there's more to this story that was published in an interview with @fnbreport.
#restaurantdesign #tokyotokyoph #interiordesign
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