［翻轉視界］The Dodo
Do you enjoy watching videos of cute animals?
你喜歡觀賞可愛動物的影片嗎？
If so, then I highly recommend the Dodo.
如果你喜歡的話，我非常推薦渡渡鳥。
If you are feeling stressed or need a quick pick-me-up, check out the DoDo.
如果你的心情低落，或者需要提提神，去看看渡渡鳥吧。
https://www.facebook.com/thedodosite/
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The Dodo is an American media brand focused on telling animals' stories and animal rights issues. The Dodo was launched in January 2014 by Izzie Lerer, the daughter of media executive Kenneth Lerer. The Dodo has become one of the most popular Facebook publishers, garnering 1 billion video views from the social network in November 2015.The Dodo is headquartered in New York, New York.
1. media brand 傳媒品牌
2. animal rights 動物權益
3. most popular publisher 最受歡迎的出版者
4. garner video views 獲得影片觀看數
5. social network 社群網站
渡渡鳥是美國一家訴說動物故事、關注動物權益的傳媒品牌。該傳媒品牌由媒體主管肯尼斯・萊雷的女兒伊希・萊雷於2014年1月推出。渡渡鳥已是臉書上最受歡迎的貼文者之一，僅僅是2015年11月就於社群網站中獲得十億次的觀看數。渡渡鳥的總部位於紐約市。
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The company—named after the first recorded species that humans drove to extinction— was founded by Lerer out of "a personal passion for the subject matter..." Lerer has a PhD in animal studies with a focus on animal ethics and human relationships from Columbia University, and launched the website after noticing the viral success of animal videos online.
6. first-recorded species 首個有紀錄的物種
7. drive to extinction 導致滅絕
8. a personal passion 個人的熱愛
9. subject matter 主題，題材
10. animal studies 動物研究
11. animal ethics 動物倫理
12. human relationship 人際關係
13. viral success (網路)爆紅
該公司——以人類導致滅絕的首個有記錄的物種來命名——由萊雷創立，乃出於她「個人對專業類別的熱情」。萊雷擁有哥倫比亞大學的動物研究博士學位，其研究重點為動物倫理與人際關係，並在動物影片於網路上爆紅後，推出渡渡鳥網站。
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The brand expanded into longer-form storytelling with its first TV series, "Dodo Heroes" on Animal Planet in June 2018, which went on to become the network's top-performing freshman series and was picked up for a second season in 2019. In June 2018, The Dodo held its first ever "Best Dog Day Ever" pop-up event in New York City, which attracted over 1400 dogs and their owners.
14. storytelling 說故事；說書；故事講述；敘事
15. top-performing (adj.) 表現最佳的
16. freshman series 新劇
17. be picked up for a second season 被選定播出第二季
18. a pop-up event 快閃活動
該品牌於2018年6月在動物星球上推出首部電視劇《多多愛動物》，從而擴大其敘事範圍，隨後成為該頻道表現最佳的新劇，並被選定於2019年播出第二季。2018年6月，渡渡鳥在紐約市舉辦首次「有史以來最好的狗日」快閃活動，吸引了1400多隻狗及牠們的主人。
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Whenever you are feeling down, watch the way people and animals interact and bond on the Dodo.
Faith in humanity restored ☺
Text to speech reader (文字轉音檔): https://www.naturalreaders.com/online/
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如何增進同理心: https://bit.ly/34qSKnC
翻轉視界系列文章: https://bit.ly/3fPvKUs
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