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Chinese New Year is coming! Here’s an easy craft you can do for the Year of the Ox - Cow Origami Envelope. Great as a decoration or can be used as angpow packet.
Full video: https://youtu.be/ju0_OEm7nfA
#cny2021 #YearOfTheOx #Origami #crafts #cnycrafts
👩🍳 Recipe 👩🍳 Chinese New Year with MARIGOLD DAWN Sweetened Beverage Creamer
- Osmanthus Sweet Potato Ball 桂花红薯球.
This dish which is sweet and round symbolizes- Family Togetherness (合家团圆). The Osmanthus symbolizes auspiciousness (吉祥) , friendship (友谊), and success (成功) and the ball pronunciation in Chinese are associated with reunion and being together (团团圆圆）.
It's a very nice dish during CNY that is fragrant, soft, not too sweet and savoury.
Ingredients
200g Glutinous Rice Flour
200g Chinese Yam
250g Sweet Potatoes
180ml MARIGOLD DAWN Sweetened Beverage Creamer
1 tbsp Osmanthus
Sesame Seeds
Gojiberries to soak (for decoration)
1. Cut both Chinese yam and sweet potatoes into small cubes and steam until soft.
2. Drain off the water for both Chinese yam and sweet potatoes.
3. Mash the sweet potatoes and add in Osmanthus. Mix well.
4. Mash the Chinese yam into paste, add in MARIGOLD DAWN Sweetened Beverage Creamer and slowly add in Glutinous Rice Flour. Roll the sticky dough until it comes together and no longer stick to your fingers. Place dough on table to roll into a long log shape and cut into equal balls (fishball size).
5. Place a small spoon of sweet potato paste in the center, seal up and roll the dough into a round ball by using both hands.
6. Place it on a plate and steam for 20mins.
7. Once the balls have cooled, roll them on a plate of white sesame seeds. Place 1 goji berry on top.
8. Ready to serve!
@ Singapore, City. Asia. MARIGOLD Singapore
📺NEW YOUTUBE EPISODE:
情人節快樂之一千元挑戰 ❤️ nt$1000 CHINESE VALENTINE’S DAY CHALLENGE
🔗 https://youtu.be/QBQzzcJt6io
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今年8月25號就是七夕節！🌹 不知道你們會不會過這個日子，但是這是一個新的機會給另外一半看她對你多重要。
我之前在我的IG收到了留言寫“有錢才有浪漫”，我老實講不太了解這個想法，但沒關係大家可以有自己的想法。
這一次我給自己一個挑戰。花不到 nt$1000為了準備一個浪漫的晚餐！
花，裝飾，晚餐，驚喜。。。 我邀請你們跟著我的浪漫行程！❤️
請大家來支持我的頻道， 別忘記按讚，訂閱 與 分享！ 謝謝你們
This year August 25th is Chinese Valentine’s day. If you didn’t know, it’s a new occasion to show your loving one all your affection you have for her/him.
I receive sometimes some comment on my social medias saying that you need to be wealthy to be romantic. This is something I don’t really understand but I don’t want to put any judgements. Everyone can think differently. However this time I gave myself a challenge. Preparing a romantic dinner for less than nt$ 1000 ($34).
Flowers, decoration, dinner, surprise…. Come join me on this romantic journey! ❤️
Hope you guys enjoy the video, please don't forget to give a LIKE or COMMENT to help with the algorithm and SUBSCRIBE to support me !
.
今年8月25號就是七夕節！🌹 不知道你們會不會過這個日子，但是這是一個新的機會給另外一半看她對你多重要。
我之前在我的IG收到了留言寫“有錢才有浪漫”，我老實講不太了解這個想法，但沒關係大家可以有自己的想法。
這一次我給自己一個挑戰。花不到 nt$1000為了準備一個浪漫的晚餐！
花，裝飾，晚餐，驚喜。。。 我邀請你們跟著我的浪漫行程！❤️
請大家來支持我的頻道， 別忘記按讚，訂閱 與 分享！ 謝謝你們
This year August 25th is Chinese Valentine’s day. If you didn’t know, it’s a new occasion to show your loving one all your affection you have for her/him.
I receive sometimes some comment on my social medias saying that you need to be wealthy to be romantic. This is something I don’t really understand but I don’t want to put any judgements. Everyone can think differently. However this time I gave myself a challenge. Preparing a romantic dinner for less than nt$ 1000 ($34).
Flowers, decoration, dinner, surprise…. Come join me on this romantic journey! ❤️
Hope you guys enjoy the video, please don't forget to give a LIKE or COMMENT to help with the algorithm and SUBSCRIBE to support me !
.
#fabiograngeon #fabio #法比歐 #youtube
Campaign : Blissful Together
Brand : Auntie Anne's Malaysia
Marketer : Dickson Chai
Agency : Nil
PROBLEM
Auntie Anne’s is a well-known International Brand from U.S.A specializing in baked soft pretzels. The first outlet arrived at Malaysian shores 25 years ago and has since experienced continuous growth in both outlets and customer base.
Sales during the Chinese New Year festive period (January to February) are typically non-peak season with lower-than-average volumes.Malaysians from city areas (where the majority of Auntie Anne’s outlets are located) back to their respective hometowns in sub-urban or rural areas to spend time with the family, traditionally the week preceding and during Chinese New Year. This leads to lower footfall at shopping areas and malls during this window, generating lower transactions.
Auntie Anne’s devised a breakthrough strategy to increase brand presence, awareness and drive customers’ visitation to outlets when doing shopping in malls.
SOLUTION
The campaign’s concept – “Blissful Together”, inspired by “福” (Blissful) – a word commonly used during Chinese New Year seasons which means good wishes and also represents the joy and festive mood associated with Chinese New Year. Creatively combined the brand logo with the word “福”, fusing a Western brand with iconic traditional Chinese element, to become the central art of the campaign, making all customers felt like enjoying a piece of Auntie Anne’s means receiving a “Blissful” wishes from the brand during Chinese New Year.
Campaign’s target audience was Malaysians of all races, all ages, including new and repeat customers.
Auntie Anne’s used an integrated approach to maximise reach and engagement of target audience via relevant touch-points.
Packaging: All packaging were changed into a couplet-like design with Auntie Anne’s version of “福” (Blissful) word on it, spreading the “Blissful” experience to every customer who visited Auntie Anne’s throughout the period.
In-store promotional items: Utilized all potential spaces and real estate within each outlet to display campaign-related in-store items. All collaterals strongly presented the Auntie Anne’s version of “福” (Blissful) word and functioned like couplets display at outlets.
Promotion Scheme: 3 promotional sets and used different “Blissful” levels to represent different promotional sets: i. “So Blissful” – RM8.50 (Original Stix + Any Pretzel) , ii. “More Blissful” – RM9.50 (Cinnamon Stix + Any Pretzel) , iii. “Very Blissful” – RM10.50 (Choco Eclairs Stix + Any Pretzel).
Social Media: Consistent postings highlighting the couplet-like design packaging to bring up the festive mode among audience as well as a reminder to loyal fans and potential customers throughout campaign period.
DELIVERY
On ground:
All Auntie Anne’s outlets turn into “Blissful” outlets by displaying all “Blissful Together” theme promotion materials.
All outlet staffs strongly promote “Blissful” promotion set items with use of “Blissful” name for promotion items: “So Blissful”, “More Blissful” and “Very Blissful” instead items’ original names during the campaign.
Only “Blissful” design packaging was used during the period to pack every product sold.
On line:
The campaign was announced through Facebook and Instagram page by changing the profile photos to display Auntie Anne’s version of “福” (Blissful) word and followed immediately by promotion information post on 1st day of campaign. Facebook and Website landing page cover pictures were changed to “Blissful Together” campaign key visuals to be consistent with the “Blissful” decoration displayed at physical outlets.
1 social media posting was made on Facebook and Instagram platforms on average, every 2.5 days, about “Blissful Together” campaign to maintain the campaign hype and momentum.
PERFORMANCE
Successfully spread “Blissful” wishes to more than 945,000 customers with more than 1,790,000 “Blissful” packaging handed out together with the products sold – exceeding the sales made last year for same period by more than 41,000 units.
A growth in Revenue of 5.6% and growth in number of transactions by 2.7% during the Chinese New Year period compared to last year. Average spending per transaction increased by 2.8% showing the direct impact of the promotional set items sold which encouraged customer’s higher spending or more quantity purchase per transaction.
“Blissful Together” postings gained total of 42,622 reached with in Facebook fan page and 20,438 reached in Instagram during campaign period with ZERO advertising budget. “Blissful Together” first day posting achieved 5% engagement rate which was higher than industry benchmark (3-4%).
Campaign successfully created a new mindset of inclusivity, reminding that festive seasons such as the Chinese New Year can be celebrated by all races through the concept of blending a western international brand with traditional Chinese culture to symbolize joy and fortune during Chinese New Year.
I show you how to experience the best grading steak in the world. This steak experience is not something you do everyday, it is for something special and if you get a chance to cook this amazing steak, I recommend cooking it this way.
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Hola my fam!
It's been a ride for the start of 2021 and I can't believe we're already at the eve of Chinese New Year! It's so crazy! This video is for all last minute people like me who are literally just trying to catch up with time! Here's to a prosperous and blessed lunar new year! Gong xi fa cai!
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